Ok, some of my work… Locos Por Juana

TheeBlog-Work_LocosPorJuana
I had an interesting conversation recently with a fellow designer, or at least that’s what he calls himself, about branding and identities. I was surprised to find out some of the things he said… well, not really surprised, as this is the type of thinking that ‘lower the bar’ for the rest of us and give this profession a bad rep.

As a designer, when I work on any type or size of project with a client or an agency, I try to offer a complete service. After all, nobody wants to feel like they paid somebody to doodle on Photoshop. I am a strong believer of research, studying the client’s product or service, conceptualizing, some inspiration rituals, sketching, more research, etc. You know, the whole nine yards. Perhaps this is why I let clients know from the get-go, the project won’t be done overnight or in 2 days like my new buddy mentioned. BUT! I also mention, that the chances I create something that portrays your service or product effectively are much higher ;)

There’s been some emails asking about the work I post and the artists that I like and share daily, and there’s been a few questions about my work and why I don’t post it here. Well, to be honest, I don’t like to come off as an egomaniac that wants to push his work down your throat… working in advertising for years eventually makes you feel a bit guilty ;)

So, in lieu of this recent chat I had, and some of your truly appreciated emails, I am posting some photos of a recent ID I created for a local Miami band. These photos might give you an idea of the process and steps from sketching to production…

It always starts with a sketch...

It always starts with a sketch...

Comments & Revisions

Comments & Revisions

Comments & Revisions

Comments & Revisions

Some final tests...

Some final tests...

Final!

Final!

Color Testing

Color Testing

Some more color Testing

Some more color Testing

Meeting with band at the studio...

Meeting with band at the studio...

Meeting with band at the studio...

Meeting with band at the studio...

Print time!

Print time!

Print time!

Print time!

Testing screen-printing

Testing screen-printing

Some online banners...

Some online banners...

New ID in use... Some concert posters I DID NOT design...

New ID in use... Some concert posters I DID NOT design...

I started photographing my design process a while back and find it interesting and fun! If you haven’t done it, I strongly recommend it, you’ll find it helpful and will give you a different perspective on your work while you are still developing it.

Well, hope you liked this mini-tour through the creation process of Miami’s Locos por Juana’s logo, at least my creation process… It is not that new, but I might start adding newer projects and design adventures here and there if this goes well ;)

Thank you again!

61 comments
  1. Awesome photos. I always like to see how artists create their work. You need to post more of these please.

  2. I love this logo! I didn’t know you designed it =0)

  3. Me encanta el tratamiento tipográfico

  4. Love it! Great work!

  5. I agree with Martin. More please! I too love to see how a true artists create their work. I’m Locos Por Juana fan and I now have a new blog to check out. Thanks.

  6. The band is amazing and this new logo is sick!! looks perfect for them. nice work.

  7. Nice Work !! I’m impressed

  8. WOW, Thank you so much guys for your kind comments! I wasn’t expecting such a good response and I am glad you enjoyed this post. Now, I feel obliged to keep posting more of these ;) Thank you!

  9. Great work and love the write-up. Too many people don’t understand what goes into good work. Besides what you see on paper or the final product, is what goes on in your head way before anything visual starts. A little time to think prior to starting goes a long way and it shows.

    Keep it up Diego

  10. YES! I love this logo! It’s so rich… so complex yet so simple. Wish more bands took the time to design a logo like this that represents them well. Awesome job Diego!

  11. The type treatment and tremendous amount of detail are exquisite. One of the best logos I’ve seen in a long time.

  12. HA “New ID in use… Some concert posters I DID NOT design…” I laughed out loud at that last caption.

  13. Wow – a brilliant logo process presentation!

  14. Haha Katelyn, nothing personal against them, just… well you know…

    Thanks Raja! Nice to see you around my hood…

  15. I love that you put the process on here. I think it is very valuable to see how it is done and they way it should be done. I have to say your freehand typography skills are INSANE. I may have to work on that myself.

    Great work!

  16. Really inspiring! I am a student and I just love reading stuff like this. Also, love the MSI shirt =]

  17. This is really inspiring. You’re level of work is beyond this world haha :)

  18. WOW fantastic!

  19. Gorgeous logo. I love the final outcome. :)

  20. Beautiful type work, it looks great. I’m glad you decided to research and do some good process instead of as you said, “doodle on photoshop.”

  21. Very cool. love the outcome.

    Where I work currently I feel the same way about my employer, our clients are given 1-2 day expectations when it comes to logo design and branding – and even large campaigns sometimes. I never get the time I want to spend on the work.

    thanks for sharing the process.

  22. Very nice logo.

    Sorry to see the poster desingers really killed the design.

  23. Thank you for the great feedback!

  24. excellent work!
    thanks for sharing the process.
    I love versions without gradients : )

  25. this is f* awesome!
    great work!

  26. Very nice & professional logo. Love the overall feeling. Once again, bad luck in the poster design.

  27. love the way you have photographed your design process!!

  28. where did you get that sketch book? I like how it is gridded with notebook holes..

  29. Hey Pat! I bought it at Office Max. It’s not a sketch book but I use it as one since I love graph paper and they are hard to find. Hope this helps ;)

  30. Wow I love the logo man, looks like a lot of TLC has gone into it, great to see the process too. I was wondering where you get your grid paper from? That looks like the stuff to be working with! All the best from the UK

  31. Love it mate, is there anywhere I can get one of these tshirts?

  32. Hey Steve! I think they have a few of these for sale. CHeck their site also, the store is coming soon.

  33. Love how you continue to work with pen and ink to rough out your ideas. There are too many people that go straight to the computer. While that can be effective, yes, there is something to be said about the root of brainstorming on good ole paper!

  34. its simply beautiful, love it, great work!

  35. Super sick!

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