Fast…Don’t…Liiiie

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As more and more big names go viral/social, competition and campaigns will continue to evolve and improve in order to stay relevant and better-up the previous one. We all know the huge success of the Old Spice campaign, how DirecTV almost made it as they also jumped in and produced something funny and memorable (altho they lacked consistency!) or how CONAN turned something bad into a successful online campaign. Adidas’ new campaign ‘Fast Don’t Lie’ featuring Dwight Howard, Derrick Rose and Ken Jeong, most commonly known as Mr. Chow! launched recently and has received positive feedback so far. Check out some videos and be the judge…

Well produced – Check!, Well planned online platform and presence – Check!, Humor – Check!, Ken Jeong – Double Check!! Let’s see how far Adidas can take this new campaign…

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One comment
  1. Mr chow!!! Is he the new Betty White?

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