Forget Static billboards and 3d TVs… allow me to introduce you to some of the craziest interactive 3D or 4D video installations around the world. These are not typical billboards or projections on a 3D screen… these visual treats are projected on walls, buildings and pretty much any structure you can imagine. Major brands like Ralph Lauren, H&M, Samsung and BMW have started to use them around the world delighting and engaging consumers. You must watch these videos!
In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.
We’ve created the first large-scale commercial 3D-projection mapping in Amsterdam with 3D technology in an unconventional and striking environment, followed by the world’s first interactive YouTube game-take-over, conveying the new dimension of the 3D TV, establishing a deeper emotional relationship
On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.