The Greatest Movie Ever Sold

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Morgan Spurlock, documentary filmmaker best known for the documentary film Super Size Me presents his new documentary film called ‘The Greatest Movie Ever Sold’ and it features the good, bad and ugly world of advertising. Now, based on this trailers, why are there so many ’suits’ at these meetings and pitches I ask…

While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.

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THE GREATEST MOVIE EVER SOLD unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with Spurlock, placing him front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.

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