There has been a few network re-brands lately. Some of them good and some… not so much. But there’s one I recently discovered who has become my new favorite-ish. Odisea is a Spanish and Portuguese documentary channel which recently released a new identity and branding. Not only is the new look a considerable improvement from the previous one, but the few applications I’ve seen are great AND the recently launched promo is simply… exquisite! Check out the video and some behind the scenes photos after the jump.
Odisea is an Spanish and Portuguese documentary channel which contacted us to help them re-launch a unique positioning to distinguish the channel through an own and powerful brand. The ﬁrst idea was working with the concept “See your world differently”, another facet of the reality where things that you don’t previously know happen and where the audience can come to its own conclusions.
There were also other concepts that we wanted to show: strength, vitality, movement and, among the others, curiosity and surprise. The aim was to take advantage of the semantic richness that “documentary” implies: adventure, experiment, discovery… We tried to link all these with the channel’s logo, inspired in the natural organic world (conches, constellations, whirls) and the great human inventions (propellers, mills) but adding an emotional bond.
It was a whole bunch of concepts that we wanted to make visible, and we came to the idea of joining them in only one element, a periscope. The periscope, because of its design, it’s at the same time technological and antique, reminding us of the history documentaries. Half machine, half character, symbolizes a very important feature: it’s an observer, the alter ego of the audience, who searches around a common scenario to ﬁnd other realities that maybe go usually unnoticed. – Dvein