Beautiful Recipe


Today I want to share an art form or field I’ve neglected so far and that needs to be added to our repertoire of inspiring material. In fact, today you’re going to learn how to bake a beet cake! But this ain’t no ordinary recipe… this beautiful how to video has been shot and edited in such a gorgeous way that it will make your mouth water. The tones, the elements, the track, yummy! THIS would make me want to bake. Now, check out the video and get your bake’on! just hope your cake is as delicious as this video :)

“There is something beautiful about the baking process. The way flour feels in your hands or the sound of eggs cracking on the edge of a bowl. Baking is a gathering of interesting materials, a mixed medium art piece of sorts, that ends in a cake instead of a canvas.”






  1. Beautiful! The video looks tastier than the cake!

  2. what font is that handwritten type? It’s very lovely.

  3. Hi Sam. It’s not a font. It was custom made. Here’s the explanation…

    “We wrote out the titles and edited them in Photoshop.”

    Hope this helps!

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