Starting you own studio or agency is no walk in the park. It was one of the toughest projects I’ve ever encountered, but one that taught me things I would probably would’ve never learned working ‘for the man’. One of the most arduous tasks when launching your venture is getting some exposure and community love. These three London lads knew this and figured out a brilliant way to launch their newly established studio and engage their local community through a fun interactive window display using a Nintendo Wii remote, custom made Infa-Red yellow pencils and a printer. Check out Buthcher’s Hook video after the jump!
“We gave away free art made by the user themselves, with the option to receive a digital copy sent to them,” they say. “We had a great weekend, where over 150 people got involved, through their own choice… and every single one went home to find our business cards printed on the back of their own masterpiece.” – CreativeReview