The Shops at Target

TheeBlog-TheShopsAtTarget I’ve always believed good design, strong branding and clever advertising are essential for organizations, specially in the retail world. Target is a perfect example of a company that not only understood this, but also believed and executed this simple formula to perfection, giving it a considerable advantage over its competition. What I personally love about this brand is that they are constantly evolving and taking on new ideas and concepts. Ideas that range from ambitious and extremely successful collaborations with iconic brands like Missoni or Jason Wu to their newest venture, The Shops at Target. An innovative boutique concept that was launched this week and that I am sure you will see soon at your local stores. Learn more after the jump!

By providing well crafted material and an aesthetically pleasant in-store experience, Target has demonstrated that caring a little (and working with the right people) goes a long way, making it ‘cooler’ and definitely way more ‘chic’ than competitors like WalMart, Kohl’s, Bealls just to name a few… Whether this new boutique concept will be a success or not is just a matter of time, but I do commend Target for always thinking of the ‘next thing’ and believing in their ideas.

Through this ongoing program, Target will partner directly with the shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its guests. The first flight of The Shops at Target, which debuts on May 6 at all Target stores and Target.com, features five exclusive collections across five different product categories.

“The Shops at Target is the next stage in the evolution of our design-partnership strategy,” said Kathee Tesija, executive vice president of merchandising, Target. “The Shops is all about the thrill of discovery and we’re delighted to bring our guests a curated collection of home, beauty, fashion and pet products from these specialty stores right to their own backyards.”

The first flight of The Shops at Target features collections from five different U.S. specialty stores: The Candy Store, Cos Bar, Polka Dog Bakery, Privet House and The Webster.

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Visit The Shops at Target site to learn more…




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