Born and Raised Album Cover

TheeBlog-Born&Raised For almost a year now, I’ve been self-studying and researching lettering and type in more detail (hence my newest website) and I’ve noticed that many of you also share this passion for beautiful letters. So, today I want to share a post that has not only hypnotized me but also inspired me to keep practicing harder. Dave Smith is an extremely talented pictorial artists and signwriter recently commissioned by Sony Music to design the album cover for John Mayer’s newest album ‘Born and Raised’. The cover art took approximately a month to complete and the amount of impressive lettering, beautiful elements and stunning detail is simply magical.

I was commissioned by Sony Music, New York to design an album cover for John Mayer, the American pop and blues rock musician. The album is called Born and Raised. John as you know, is a singer-songwriter, recording artist and music producer.

Working with John on the brief of the artwork, he asked me to include coins, watches, flowers, and ribbons. I had a great start because of his direction and experience in graphic design and knew this would go smoothly. He also has a great eye for detail and design.

The artwork took roughly one month to complete, drawings were made separately in this time, but most of the artwork from Vectoring and finishing in Photoshop took just short of 28 days. This has without a doubt been one of the most enjoyable projects I have been involved with due to the person I was working for.








The album is out now on iTunes and has also been made as a traditional LP with full cover jacket and internal artwork. The work was commissioned by Sony Music and Columbia Records, New York at the beginning of 2012.

It appeared on the Ellen DeGeneres show on the 14th May 2012 in Chicago and David Letterman Show on the 17th May in New York 2012. The images below show step by step artwork of the cover along with other ideas presented to John back in December 2011





  1. there is nothing like hand rendered type! whew!

  2. Looks wonderful! Sounds OK.

  3. Absolutly wonderful work. The progression of the art moves forward in a postiive direction and the finished is by far the best version. I like the final color but still love the black and white. My hat is off to the amount of work, detail and craftsmanship.

  4. I am so impressed. I’ve always loved language and lettering. Your work is inspiring and makes me want to figure out how you made your shapes so perfect and your lines so clean. Can you recommend any tutorial-type reading?

  5. This is incredible. Awesome work!

Leave a comment