Mattson Creative + CBS

TheeBlog-Mattson-CBS I don’t know about you but I love finding new and inspiring work online. I recently stumbled upon a beautiful new project by Mattson Creative for CBS that I simple had to share. Mattson developed a great collection of animated intros/sequences and posters for some of the network’s hit shows including, Two and a Half Men, CSI, The Big Bang Theory and 60 Minutes. The lovely simplicity and colors used, combined with each show’s unique characteristics is perfectly executed and should air as soon as possible!

I’ve been working closely with CBS for the past few months and I’m extremely excited to finally be able to share what we’ve been doing. CBS commissioned me to develop a series of animated sequences based on their current hit shows. I designed graphic interpretations for 10 programs: Two and a Half Men, CSI:, The Big Bang Theory, Hawaii Five-O, The Good Wife, Person of Interest, 60 Minutes , Survivor, and NCIS. I created storyboards for each animation and created final artwork. The sequences were animated by The DMC Initiative. The individual spots are currently airing nationally and the complete 60 second piece, which features all of the shows, was used to open the CBS 2012 Upfront this month.

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