Brand New Conference 2012!

TheeBlog-BrandNewConference2012I’m back! As most of you know and probably noticed, things have been a bit slow around here since I was out of town, enjoying some much needed vacation. But don’t you think for a second that because I was traveling, business was not being take care of – in fact, I did my fare share of working, learning and preparing cool material to share. You see, part of this vacation was dedicated to what now has become a yearly tradition and must-attend event for me. I had the pleasure of attending the 2012 Brand New Conference and today, as it has become also customary, I want to share some of my photos and experiences, specially for those of you who were not able to attend. Now, let me begin by reiterating that this Branding conference is by far my favorite ‘Design-related’ event of the year. It always amazes, charges and inspires me -and everyone I’ve met- and I officially recommend it and suggest you attend next year’s to experience this amazing event first-hand. It is not every day that you can meet and spend an entire day with an eclectic and impressive group of Design masters such as Massimo Vignelli, Mike Rigby (Interbrand Australia), Howard Belk (Siegel+Belk), Aaron James Draplin (Draplin Design Co.), Simon Manchipp (Someone), Yolanda “Yo” Santosa (Ferroconcrete), Miles Newlyn and Yah-Leng Yu (Foreign Policy). Now, let me tell you some of my favorite moments… BUT before I get into that, I strongly recommend you purchase the lecture videos from this conference. It’s the only way you will really understand how awesome these conferences are!

Before I begin, I want to publicly thank Armin and Bryony again for not only organizing, masterminding and delivering a fun and inspiring conference, but for always being extremely welcoming and nice to me, making me feel like a good ol’ friend (and for sharing a cab). I know I’ve said it before but I have to say it again. Congratulations! You kicked ass AGAIN and your hard work, passion and dedication always make these conferences unique and -if possible- better each year! Thanks guys and I truly hope I can see you before next year’s conference!

Always good to catch up with Armin Vit...

Always good to catch up with Armin Vit...

Bryony Gomez-Palacio & Debbie Millman

Bryony Gomez-Palacio & Debbie Millman

I also wanted to thank my good friends Claudia and Alfredo from Infinito for their kind words and help. They came all the way from Peru and have been slowly stealing everyone’s heart with their amazing work. It was a pleasure seeing you guys again!!! Of course, I also want to thank the always great Mr. Matteo Bologna for being so cool, friendly, and making us smile/laugh with his exquisite personality AND for convincing me to attend the after party :) I also had the pleasure of meeting and chatting with the talented and extremely nice Mr. Mike Rigby from Interbrand Australia, who also made my day (I’ll cover this later on), the smart and fun ‘YO’ Santosa from Ferroconcrete, the people’s champ, Aaron James Draplin who impressed me with his amazing people skills as he remembered every single person he met by name and of course, the legend, Mr. Massimo Vignelli whose brilliance, charm and knowledge charmed the entire auditorium.

Oh! and a very special Thank You! to my dear and always inspiring friend, the one and only, Debbie Millman. Thank you again Debbie for being such a sweetheart and for the pleasure and honor of your company thorughout the conference. It was the perfect icing… – forget icing, the gold dust on the cake! See you soon down here in Miami! I think my tweet from that day pretty much sums it up…

Yup, my day couldn't have been better...

Yup, my day couldn't have been better...

The always great Matteo Bologna

The always great Matteo Bologna

Debbie Millman and Claudia Boggio / Alfredo Burga from Infinito

Debbie Millman and Claudia Boggio / Alfredo Burga from Infinito

Like previous years, registration began early as sharply dressed Designers wearing signature plaid shirts, skinny jeans and thick dark frames slowly began to fill up the hallways and lobby at the School of Visual Arts Theater. The always friendly BNCONF volunteers helped everyone register and handed out the gorgeously designed and printed oversized programs. A lovely Brand New Conference marquee welcomed us, and the lines at the customary breakfast treats only meant everyone was charging up and ready to go!

School of Visual Arts Theater

School of Visual Arts Theater

Day looked very promising!

Day looked very promising!

Rush hour

Rush hour

Certified Brand New Conference volunteer and Thee Blog reader, Mr. @ChefMongoose

Certified Brand New Conference volunteer and Thee Blog reader, Mr. @ChefMongoose

More Brand New Conference volunteers :) Always so nice!

More Brand New Conference volunteers :) Always so nice!

Fuel!

Fuel!

Such a lovely venue...

Such a lovely venue...

Armin ready to go

Armin ready to go

It was go time. Bryony and Armin kicked off the day with their usual witty, entertaining and on-point opening statements and yearly reviews. Armin covered the good, bad, ugly and stupid of branding from the past year. Netflix, HP, chrome, arches and ‘window’ trends, and of course! The nauseating Miami Marlins’ logo were among the bad samples, and rightfully so. Twitter, Interbrand’s Fight Alzheimer’s Save Australia branding and Belkin made the ‘good’ list while Infinito’s Don Belisario was mentioned and presented as one of the highest-ever ranked brand jobs in Brand New’s history. (See what I mean about their amazing work?) One of this year’s biggest stories was the re-inventing of the Brooklyn Nets, “designed” by Jay Z himself. The media loved this story and bombarded us -and made a few people believe Jay Z was a Designer. Armin decided to vent a little and shared with us what we all knew already. Jay Z didn’t design this logo! in fact, it was created by Timothy Morris and as with many big name clients, credit was never given to the actual designer. To close his presentation, Armin shared Adam Ladd’s famous video, Fresh Impressions on Brandmarks (from my 5-year-old). If you have not watched it yet, check it below…

Bryony and Armin doing their thing...

Bryony and Armin doing their thing...

Armin's feelings towards the 'fake' HP rebrand

Armin's feelings towards the 'fake' HP rebrand

And of course, a Design conference is not complete until this atrocity shows up :(

And of course, a Design conference is not complete until this atrocity shows up :(

Jay Z designs the Brooklyn Nets logo... Not.

Jay Z designs the Brooklyn Nets logo... Not.

As always, the media doing proper research...

As always, the media doing proper research...

First up was Simon Manchipp from SomeOne (London), with a unique and fun presentation featuring numerous animated gifs, cat videos and yes, Catcopter! If you are not familiar with SomeOne’s work, a few recognizable projects include the 2012 London Olympics pictograms, Tottenham Hotspur, The Royal Observatory Greenwich and many more. At first, Simon’s presentation had a few Designers in the audience questioning his theories regarding logos and branding or as he called it, “blanding”, but as soon as he began explaining his 10 steps to creating visual brand identities, everything started falling into place and making sense. SomeOne’s approach to branding is a bit different than usual and certainly different than what I’ve heard/seen from other agencies and speakers at previous conferences, but I must admit it does work, and most of their work is simply beautiful and perfectly executed. There were a few quotes that hit home and that I want to share because I believe they’ll give you a good idea of Simon’s presentation…

“Logos inherit meaning but are born useless…”

“Creativity produces weird shit. AND that’s what works for business.”

“logos don’t need to follow old rules demanding them to fit everything and everywhere. Logos should now be coherent instead of consistent.”

“We are not in the Design buisness. We are in the people business…’

“We don’t want to be a cost to the client. We want to be an asset…”

“Educated clients believe.”

Simon Manchipp

Simon Manchipp

Logos inherit meaning but are born useless.

Logos inherit meaning but are born useless.

Olympic pictorials by SomeOne (London)

Olympic pictorials by SomeOne (London)

Lovely work for London Victoria

Lovely work for London Victoria

CatCopter!!!

CatCopter!!!

Ten things to think of when creating a visual brand identity

Ten things to think of when creating a visual brand identity

Next up was the talented Yah-Leng Yu, from Foreign Policy Design Group (Singapore) . Yah-Leng’s soft-spoken and visually captivating presentation covered Foreign Policy’s beautiful and thoughtful work for Wanderlust Hotel – the coolest hotel you’ll ever find in Little India, the crafty and clever work for Darryl Wee’s 100% custom made business cards, their impressive work for Sifang Art Museum and The Space Program as well as their signature “Triangulation” process method, which to be honest, sparked a few ideas and some great inspiration. Foreign Policy’s signature, clean, clever and spotless work was well represented through these four case studies presented and made me a bigger fan than I already was. After her presentation, I had the chance to meet and chat for a bit with Yah-Leng who is as smart and genuine as I had always imagined. And of course, snap a photo for y’all!

Some of the most memorable quotes from Yah-Leng’s presentation…

“The brief need not come from the client.”

“Beyond graphics and packaging there needs to be a story – a hook.”

“Can a brand exist without a logo?”

“Triangulation: contextual research, visual language and audience awareness.”

“Our process is about 70% storytelling and 30% application.”

Yah-Leng Yu

Yah-Leng Yu

Loved her slides!

Loved her slides!

Beautiful custom business cards

Beautiful custom business cards

Some of the stunning work for Wanderlust

Some of the stunning work for Wanderlust

Miles Newlyn took the stage next. I’ve been looking forward to seeing his presentation because as a logo designer, I’ve always looked up to him and his work. What logos has he designed you ask? Well, how about SKY, Unilever, Honda, Beeline and TATE, the new PWC to just name a few. Yes, I know, he’s great! Now, I must be honest and state that although I knew who Miles is and have seen (what I thought was) most of his logo and typeface creations, I was pleasantly surprised to discover the rest of his impressive collection of work, mostly for big agencies like Wolff Ollins or Interbrand. Miles began his presentation in an overly-dramatic way, featuring his “ID” and an over-the-top track (World at War: Main Theme/German March) which perhaps was a biiiit too long but that surely got everyone’s attention… Miles talked about branding and his fascination with The Pink Panther character, who he referred to as the embodyment of a consistent idea and used as a sample to demonstrate his “Phenomenology of Brand”. He then proceeded to showcase some of his delicious icons and logos including ONO, Carrefour, logo explorations for Alfa Romeo, some of his type work for SKY and TATE all while dropping quotes like “Art is culture, and culture, well, it’s not really my friend.” and “My process begins with ugliness. I get given an enormous amount of ugly things to make nicer…”

More gems from Mr. Newlyn…

“Stories have an end. Unless you want your brand to have an end, stop treatting it as a story and forget the ’storytelling’ idea.”

“Logos are like flags, and people fight beneath flags.”

“Why do i like to drive fast cars?”

Miles Newlyn

Miles Newlyn

Miles talking about his work

Miles talking about his work

“Phenomenology of Brand”

“Phenomenology of Brand”

Some of his work for Wolf Ollins

Some of his work for Wolf Ollins

Great samples of type, icons and identities

Great samples of type, icons and identities

As Armin introduced Howard Belk Co-President and CEO of Siegel+Gale, I knew his presentation would be not only great and insightful, but full of inspiring and well-executed samples of work. And I think I can speak for many Designers when I say, he had me at “Simple is Smart.” Howard’s slides featured a fair amount of questions. Questions he explained are crucial to understanding and solving clients’ challenges. At the same time, his presentation was based on the principle of Simplicity and smart solutions. Samples of the agency’s work included the re-brand of Aetna, YMCA, story-telling case studies for HP, Pfizer and fascinating facts about healthcare and hospitality field clients. I’ve always been a fan of Siegel+Gale, but learning more about their dedication, dexterity and ability to transform and address even the most complicated challenges through simplicity and by answering the right questions made me appreciate their work even more! Some of Howard Belk’s great quotes…

“Clients are desperate for ideas, as they should be.”

“The better the questions, the better the design opportunity.”

“Simplicity is a clear and compelling action that requires honesty, skill and courage.”

“People around the world recognize that if they don’t control complexity, it will control them.”

“As our world becomes more and more complex, people increasingly crave what’s simple and true and trustworthy.”

Howard Belk

Howard Belk

How could you not succeed with a tagline like this?

How could you not succeed with a tagline like this?

Howard Belk doing his thing

Howard Belk doing his thing

Yup, another Apple mention...

Yup, another Apple mention...

How big is my world?

How deep is my world?

Some of the work done for Pfizer

Some of the work done for Pfizer

Before we knew it, it was lunch time and we had to take a break. Luckily, there are always hundreds of options when it comes to food in NYC. So, whether you care or not :) I wanted to share my lunch view that day, simply to demonstrate that inspiration can come from amazing lectures inside an auditorium filled with talented Designers or a simple walk around New York City and a burrito in front of the Flatiron Building.

Lunch with a view

Lunch with a view

As attendees were returning to the auditorium from their lunch break, I couldn’t help but noticing the anticipation and excitement in the room as we all knew who was up next. Sharply dressed in black from head to toe, the iconic and legendary Massimo Vignelli took the stage and joined Armin (and us) for a more intimate conversation about his career, inspiration, methodology and fascinating work throughout the years. Mr. Vignelli began by stating “It is amazing, I’m the oldest Designer in this room. I used to be the youngest Designer in the room!”. At this point, many of us re-realized how lucky we were for being in the presence of a Design pioneer and legend. A beautiful quote was projected onto the huge screen behind Armin and Mr. Vignelli, which made us all smile and prepared us for the plethora of inspiring work we were about to witness. Mr. Vignelli then began his slide presentation, by dropping a gem that made me chuckle and admire his humility: “I’m going to go very quickly through 60 years…” His presentation was divided into time-chapters, beginning with his early years and featuring photos of him and his long time partner and wife Lella Vignelli including their wedding day, which was also the beginning of his ‘American Dream’ story. As Mr. Vignelli began talking and swiftly presenting his work by humbly naming it “Some furniture, some packaging, some logos, some wood and glass, more furniture”, Twitter blew up with quote after quote and I remember seeing a tweet stating “Vignelli is a quote machine!”. I’ll try to do my best and share a few of my favorites like “Middle management is a disease” or “When I go to Italy, it’s a continuous orgasm for my ego — every train station has my graphics!” As he continued to share more slides and his work for Knoll, American Airlines, Heller, he also explained his rules when working with clients, including bartering as forms of payment stating “bartering with restaurants is great! They don’t pay much but you get to eat there for life! In fact, I did work for a local restaurant… great food. You (all of us) want to come tonight?”.

When asked what he considers a good/bad client, Mr. Vignelli explained that a bad client is the one that tells you what they want. A good client, tells you what they need, and he backed up this statement using a perfect Dr./patient analogy that made perfect sense and reminded us why he is still considered a living legend after so many years of illustrious career.

Oh, and as a side note, Mr. Vignelli was also one of the speakers who mentioned and referenced Apple during his presentation. I believe 5 of the 8 speakers did… Steve Jobs must have been smiling.

I had the great pleasure and honor of meeting Mr. Vignelli and chat with him for a few minutes (we even talked about his iPhone and cameras as he showed his – yup, Massimo Vignelli is an iPhone user) And of course I asked him to sign my Brand New Conference program. Now, if you were not there, I have to share with you that the lines of Designers eager to meet and chat with Mr. Vignelli that formed and wrapped around the auditorium could only be compared to the ones at Disney parks. You know, the ones you are forced to make so that your kids get to wave up close or awkwardly hide from Mickey.

Some gems…

“We have a language, not a style…”

“Good design sells. Good design is good business.”

“When design is superficial, simply to increase sales, it fails. Design is a moral issue for both manufacturers and designers working with them.”

“We have a fantastic mission, we should not betray our position.”

“Heaven is so damn boring. I want to go to hell. Not the very hot one, but an exciting one… All my friends will be there.”

“Print is dead.”

Mr. Massimo Vignelli

Mr. Massimo Vignelli

Simply perfect.

Simply perfect.

Another look...

Another look...

Armin Vit and Massimo Vignelli

Armin Vit and Massimo Vignelli

Yup. Bodoni.

Yup. Bodoni.

Massimo Vignelli: Oh, you might recognize this map...

Massimo Vignelli: Oh, you might recognize this map...

Of course, American Airlines.

Of course, American Airlines.

Massimo Vignelli Showing off his iPhone!

Massimo Vignelli Showing off his iPhone!

Look ma'! Massimo Vignelli is signing my program!

Look ma'! Massimo Vignelli is signing my program!

Meeting this living legend was unforgettable...

Meeting this living legend was unforgettable...

It was time to fast forward time a little and check in with a fun and inspiring speaker whose work I’ve always admired, followed and that, with clients ranging from 300, TBS and Pinkberry to Hustler, promised to deliver a fantastic presentation. It was Yolanda ‘Yo’ Santosa’s turn to own the podium. Yo’s fresh and charismatic presentation captivated everyone from the start and reminded us that although we are in this business for the love and passion, it is OK to want to make some money :) Again, Yo was among the speakers who mentioned Apple during her talk, stating “Some brands are impossible to ignore.” which only helped to reinforce everything all speakers have been talking about when it comes to effective branding. Yo mentioned that brands are like people, and that having a personality was vital to brands. She then began focusing on her lovely work for Pinkberry and shared the ’story’ of how it all got started. I must admit that I’ve always been a fan of this brand’s aesthetics, but never realized (perhaps because we don’t have a Pinkberry down here in Miami) how damn good and effective their copy is, and how well it supports its message and image. So, as you can imagine, my mission after this conference was to find the nearest Pinkberry – ended up in one in Washington – and experience the brand. From the product, to the aesthetics and environment and yes, I enjoyed the entire experience. From then on, her beautiful work for TBS, Hustler and Früute reinforced Ferroconcrete’s mantra about brands and personalities as each one had a story to tell, and did it impeccably. I also had the pleasure of meeting Yo and to let her know how inspiring her work was and even invited her to be a guest here at Thee Blog, so stay tuned! Some memorable quotes…

“At the end of the day, people don’t fall in love with businesses, they fall in love with personalities.”

“The brand’s language always carries on to every single touch point.”

“My philosophy for happiness is working!”

'Yo' Santosa

'Yo' Santosa

Yo Santosa explaining her philosophy...

Yo Santosa explaining her philosophy...

For my friends who love 300

For my friends who love 300

Pinkberry

Pinkberry

Lovely packaging work for Hustler's sex toys

Lovely packaging work for Hustler's sex toys

Ferroconcrete's always exceptional copy

Ferroconcrete's always exceptional copy

TBS

TBS

Yo's newest project. Früute.

Yo's newest project. Früute.

As Yo’s presentation wrapped up, it was time for a last short break. As many attendees decided to go outside for some fresh air, orange juice or simply stretch while meeting new people, I decided to walk around and snap some photos and this is when I spotted our next speaker getting ready. Mike Rigby!

Mike Rigby is the über talented Creative Director of Interbrand’s Australian office and a genuine gentleman with an admirable friendly and humble personality. I approached Mike, chatted for a bit and asked him for a photo. Now, what followed that photo made my day and I HAVE to share it with the world! :) As I was thanking Mike for the opportunity to photograph him and for his time, he glanced at my name badge and said “Oh, you are ‘Diego’…” to which I could only replied with Uh yes, I am Diego…? (don’t judge me!). “You are Diego from Thee Blog! I love your blog. In fact, I always read it…” At this point my head exploded inside and all I could hear was triumphant music – yes, even more dramatic than Miles Newlyn’s opening track! See, to know that many of you follow and read this blog means the world to me and pushes me every day to work harder and keep my passion alive. Now, when Masters I admire so much and look up to not only read it, but recognize it (and me) it…. how could I explain it…. it is simply EPIC! I know I already thank you many times Mike, but if you are reading this, THANK YOU again. Your kind words truly made my day!

I’m not going to lie. After meeting Mike, I couldn’t stop smiling and I couldn’t wait to hear his presentation. And so it began. But not without surprising me again and making the entire experience even more memorable. As he opened his presentation and thank Armin and Bryony, he mentioned Thee Blog and referred to our pre-presentation conversation about branding! Yup, you can envy me now… :) I was left speechless and felt the only way to express what I was feeling was to tweet about it (couldn’t get up and yell ‘Fuck Yeah Mike!!!’) So, here’s my tweet from that day…

This tweet says it all!

This tweet says it all!

Mike began his presentation with a powerful statement I can definitely relate to. “I love my job.” and explained that he loves everything about this wonderful field. He also explained that the world is full of “Optimists, Pessimists and Designers”. Amen to this! As he continued and explained basic yet fundamental rules of branding, he touched a subject no other speaker had done before and that many of us could also relate to. Mike explained how nowadays, when we work on a branding project, and spend endless weeks of planning, studying, researching and development we have to take into consideration a new addition to the game… Design blogs or as he referred to as the “Blogosphere”. Although we were all laughing and enjoying his samples of Design critics and absurd comments, we all knew this is part of a sad truth we must face every day as Designers. And to tie a golden ribbon around it, he delighted us with an epic slide explaining the meaning of that so common phrase we find pretty much everywhere online now… “Epic Fail”. To finalize his presentation, Mike shared with us Interbrand’s outstanding work for Fight Alzheimer’s Save Australia and explained each of the carefully crafted stages of this case study. The amount of passion, dedication and love was extremely palpable throughout each slide and had a few of us in the audience, including my seat-mate Debbie Millman in the verge of tears.

Some of my favorite quotes…

“Big branding is bloody difficult!”

“We design feelings first, not graphics.”

“Simplicity above all”

“Optimist see the glass half full, pessimist half empty and designers see the wrong shaped glass.”

Mike Rigby

Mike Rigby

Mike Rigby on stage

Mike Rigby on stage

Optimists, Pessimists and Designers

Optimists, Pessimists and Designers

Massimo Vignelli paying close attention.

Massimo Vignelli paying close attention.

Big Branding is Bloody Difficult!

Big Branding is Bloody Difficult!

The Design Community... So true!

The Design Community... So true!

Enjoying Interbrand's beautiful work

Enjoying Interbrand's beautiful work

Mike Rigby explains EPIC FAIL

Mike Rigby explains EPIC FAIL

Outstanding, meaningful and effective work.

Outstanding, meaningful and effective work.

And then, as it has become tradition at Brand New Conferences, it was time for our last speaker of the day to close things out in a unique, fun and yes, foul-mouthed style! Following Erik Spiekermann in 2010 and Matteo Bologna in 2011 was not an easy task, but this year’s closing speaker has the experience, charisma and work! to pull it off. And just like that, preceded by a wave of anxious tweets, Aaron James Draplin (Draplin Design Co.) took the podium. Being a big fan of his work, knowing how great his presentations usually are and judging by his first couple of slides, featuring a huge self-portrait, a brief and hilarious quotes and intro we knew we were in for a treat. Aaron’s work has a huge fan base because… well it is GREAT but also because many Designers out there can relate to his philosophy on work, design and life. Aaron took us on a fun and visually striking ride, from his beginnings all the way to his current projects and proudest moments. Every slide featured his beautiful signature style and tons of logos we all love and tend to Instagram frequently. Aaron also talked about the importance of understanding good Design and learning to appreciate and store it (figuratively – and literally in his case) as a form of continuous research and inspiration. Draplin continued his inspiring presentation by stating, repeatedly, not to compromise, to love our shit, as weird as it may be and that it is OK to take on fun projects just out of love. And Aaron is not one of those Designers that simply talks… he walks the walk! And to prove it he showed samples of his work for an ‘up-and-coming sneakers brand called Nike’ and work he did for his personal friend’s Hot Dog cart. What I loved about it was that he referred to both as equally gratifying and fulfilling. He then shared a ’secret’ with us, involving his work for the Obama Administration and the fact that he was asked to present a couple of options, which resulted in him working all night and developing over 100 ideas :) Check out the photos below…

Now, I am sorry if I don’t get too much into detail on Aaron’s presentation but I truly feel that the only and best way to really appreciate his brilliance and captivating personality is to watch it for yourself in order to enjoy all aspects of it. His work, his wittiness and his fantastic sense of humor. So, do yourself a favor and purchase his presentation over at UnderConsideration. It is well worth the $5 and you will then understand me.

Here are some of my favorite quotes…

“When you’re lamenting the big job, the small job, the tough job, the whatever, think about how lucky we are to do this shit. It’s okay to take a job just ‘cause it’s fun, man.”

“Never comprise the weird shit you make and someone will love that stuff.”

“Futura bold helped defeat the nazis, Look it up!”

“I make the time.”

“Thins I love: America. Not the America that’s gonna go bomb people that look different from us. The America that you can come to and make it!”

“Things I hate: Kid Rock, sandals at a wedding, stacked food and Republicans”

“Every time I hear someone lamenting about having to make a client change or work some long hours, it’s just kind of like, man, stop. You haven’t exerted anything but a mouse finger for how many years? So just think about that shit. We’re lucky.”

The people's champ! Aaron James Draplin.

The people's champ! Aaron James Draplin.

THIS is how you begin presentations!

THIS is how you begin presentations!

Aaron James Draplin

Aaron James Draplin

No caption needed...

No caption needed...

The Draplin disclaimer

The Draplin disclaimer

Aaron's advice to Designers

Aaron's advice to Designers

Field Notes. Enough said.

Field Notes. Enough said.

Cobra Dogs vs. Nike

Cobra Dogs vs. Nike

Draplin's work for the Obama administration.

Draplin's work for the Obama administration.

And the 100 plus options created overnight!

And the 100 plus options created overnight!

Attention to detail and perfection.

Attention to detail and perfection.

Wise words from a wise man.

Wise words from a wise man.

If you are still reading this recap and got to this point, Thanks! I hope my summary gave you a good idea and sense of that inspiring day, and hopefully, gives you that little push you needed to book your flight and join us next year. In the meantime, I strongly suggest you purchase the conference videos and enjoy each of the presentations over and over.

Bryony and Armin closing remarks

Bryony and Armin closing remarks

No, Thank YOU guys!

No, Thank YOU guys!

Oh! Where can you get these videos you ask? Here!

Brand New Conference 2012 Videos

Picture 6

Now, if you’ve read my conference recaps before, you know I always try to share more than just a few quotes and a photo or two. I’ve been photographing all materials and takeaways from each one of the conferences I’ve attended and although this year there were no shirts, or goodie bags, my friends at UnderConsideration really knocked it out of the park with a deliciously oversized designed/printed/stitched program and a sexy letterpressed+clear-foiled poster. Check out these beauties in the photos below…

Brand New Conference 2012 Program - Thanks for handling it with care JetBlue...

Brand New Conference 2012 Program - Thanks for handling it with care JetBlue...

The patterns worked so well n color and B&W

The patterns worked so well n color and B&W

2012 Brand New Conference Program

2012 Brand New Conference Program

2012 Brand New Conference Program

2012 Brand New Conference Program

2012 Brand New Conference Program - Massimo Vignelli

2012 Brand New Conference Program - Massimo Vignelli

Gorgeous letterpress and clear foil!

Gorgeous letterpress and clear foil!

2012 Brand New Conference Poster

2012 Brand New Conference Poster

Poster. With a bit more detail...

Poster. With a bit more detail...

Again, thank you for getting to this point and for taking the time to read my ‘brief’ recap of this year’s branding conference. As a token of my appreciation, and because I’m such a nice guy, I’m offering an official Brand New Conference poster to one lucky reader! Rules are simple, all you have to do is leave a comment with your name, re-tweet this post, share it on Facebook, forward it to your mom so that she can add it to her daily chain-emails, print it and share it with your office… well, you get the point…

A winner will be randomly selected from all reader’s comments and will be contacted to arrange shipping. Deadline is Friday!

See you next year!

BrandNewConference



11 comments
  1. Ok, that’s it. I’m going next year.

    Lovely writeup.

  2. Wow! Thanks for such a great review. I must make it to NY next year!

  3. Can I have a poster? Please?

  4. Great write up. Wish I could have made it up to NY. The program booklet looks gorgeous! A poster would be cool too ;)

  5. Dammit,t he picture of me reminds me of the 20 pounds I’ve added since BNconf 2011. :P

    A pleasure to chat with you again!

    –mongoose

  6. Thank you @Michael! Always a pleasure Mongoose!

  7. Thanks for a great review ….. Not quite but it was very nearly as though I was actually there…..I felt the fun and the seriousness of the ocassion and sometimes heard the laughter…..inspirational for me to read all the new words….loved most of the comments….congrats to Armin n Bryonny a great gathering they have put together……the effort is huge to create something so inspirational….thanks

  8. Massive write-up. Thanks.

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