Recent Work: Latin Grammy Awards

TheeBlog-DiegoGuevara-LatinGrammyAwards As we approach the Holidays, specially Thanksgiving, there are many things I am very grateful for and that I want to share. No, no, don’t worry, I am not getting emotional… But I am. I am very grateful for being able to do what I love every single day, having the best family one could ever ask for, for the great and talented colleagues and friends I am fortunate to have and for the constant opportunities and challenges I am presented with. And today, I want to share one of my latest challenges/projects. You might remember a project I shared back in October featuring some work I did for the country’s leading spanish TV station, Univision (HERE) As you can imagine, it was an exciting project that introduced me to ‘TV world’ and opened the door to the opportunity of working again with these great folks, but this time on a way bigger scale and for a way bigger audience. The XIII Latin Grammy Awards.

But before I continue, I want to thank the great Art team at Univision for trusting me and letting me go crazy with ideas and concepts. Thank you Jorge! Sandra, for being such a sweetheart and of course, a friend who I can’t thank enough, my talented and awesome bud Alfredo. Thank you again for everything and I can’t wait to collaborate again soon!

So, I was presented with the task of designing stage graphics again for a live performance that would be featured during the live TV show. Yes, this was something I had already done but this time was definitely a little more special, not only because the Latin Grammy Awards (also knows as music’s Oscars) show is watched by millions of people around the world, but also because one of my ’subjects’ was a true music icon and legend with more than 30 years of career under his belt. Mr. Pedro Fernandez. Yeah, no pressure…

TV Promos

TV Promos

The theme had already been selected by the time I received my green light. The concept behind Pedro’s performance involved a bar saloon, lots of dancers in skimpy Coyote Ugly-like ensembles, a mariachi band and Pedro’s characteristic fun and energetic performance. If you know me, you know I am a passionate lover of Design and its masters who I not only admire and enjoy, but am constantly studying. So, during the process of sketching a few ideas, I realized that this was the perfect opportunity to be inspired and pay a humble homage to one of my many favorite Designers, Saul Bass. (How could you go grown then?) Not to mention the fact that I’ve been teaching and introducing his work in class to my students :) So, I created a few graphics inspired by Saul Bass’ style and combining slightly asymmetric shapes with bold colors and some neon.

Inspiration Material

Inspiration Material

Sketching out some ideas...

Sketching out some ideas...

Mood screens

Mood screens

Bar

Bar

Obligatory Saloon Doors

Obligatory Saloon Doors

Dancers, colors and transitions...

Dancers, colors and transitions...

Background bar + bottles. Bass'ing it :)

Background bar + bottles. Bass'ing it :)

More bottles + color explorations

More bottles + color explorations

Of course, Coyote Ugly bar fire...

Of course, Coyote Ugly bar fire...

Pedro Fernandez during rehearsals

Pedro Fernandez during rehearsals

Rehearsals. Graphics being tested in background...

Rehearsals. Graphics being tested in background...

Pedro Fernandez performance - XIII Latin Grammy Awards - Univision Photos

Pedro Fernandez performance - XIII Latin Grammy Awards - Univision Photos

Pedro Fernandez performance - XIII Latin Grammy Awards - Univision Photos

Pedro Fernandez performance - XIII Latin Grammy Awards - Univision Photos

Dancers :)

Dancers :)

Mariachi!

Mariachi!

Pedro Fernandez performance - XIII Latin Grammy Awards - Univision Photos

Pedro Fernandez performance - XIII Latin Grammy Awards - Univision Photos

The Award show took place in Vegas so I was not able to go this time :( Here are a few screenshots of the live TV show…

Watching from home...

Watching from home...

Watching from home...

Watching from home...

Watching from home... Happy :)

Watching from home... Happy :)

And that was it!

And that was it!

As I was finalizing and delivering files, it was time for my next challenge. This time was another performance but with a complete different concept which seemed a bit more complicated. The performer was Gerardo Ortiz, a mexican singer whose controversial music had earned him not only the right to perform at such event but also a Grammy nomination. His performance was not as ‘happy’ as Pedro’s since it was a narrative of Mexico’s struggle with drugs, violence, US border, etc. but I still wanted to deliver a visual message and set the tone for his song. For this, I researched many vintage posters about oppression, violence, social events, revolution as well as the infamous US/Mexico border dilemma. The result, a combination of light, street elements like lots of barb wire and real neighborhoods. Although only a few ideas and executions were displayed, I am attaching a few more that you didn’t get a chance to see if you watched the show…

Gerardo Ortiz Inspiration

Gerardo Ortiz Inspiration

Background Screens

Background Screens

Custom Money

Custom Money

Dia de los Muertos inspiration...

Dia de los Muertos inspiration...

Gerardo Ortiz screen

Gerardo Ortiz screen

More background scenery

More background scenery

Barrio, borders and barbwire...

Barrio, borders and barbwire...

And a little bit of Mexican grunge-folklore

And a little bit of Mexican grunge-folklore

Rehersals

Rehersals

And here’s the end result. Gerardo’s first Latin Grammy performance…

Gerardo Ortiz - Latin Grammy Awards - Univision Photos

Gerardo Ortiz - Latin Grammy Awards - Univision Photos

Gerardo Ortiz - Latin Grammy Awards - Univision Photos

Gerardo Ortiz - Latin Grammy Awards - Univision Photos

Gerardo Ortiz Performance

Gerardo Ortiz Performance

Gerardo Ortiz Performance

Gerardo Ortiz Performance

Gerardo Ortiz Performance

Gerardo Ortiz Performance

Love pyrotechnics!

Love pyrotechnics!

Gerardo Ortiz Performance

Gerardo Ortiz Performance



One comment
  1. WOW, fantastic work. Thank you for sharing the process – very helpful and inspiring.

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