If there’s a company that knows how to create successful viral and empowering campaigns, it has to be Dove. Their approach to beauty, very different than what the media has sold us, has set them apart from the competition, and their campaigns, including the one I want to share today, have the power to open our eyes and realize that we must embrace our traits and differences as we are all different, and great. Real Beauty Sketches is a new campaign aiming to change the way we look, think and feel about ourselves. Congrats to Dove for such a great concept and a beautifully executed ‘experiment’.
Women are their own worst beauty critics. In fact, only 4% of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their full potential. That’s why we decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think.