Target’s Grand Central dollhouse

TheeBlog-target_dollhouse Target’s constant (and consistent) cool ideas are always a great example of good, inspiring design and great execution. Today I want to share one of their latest gems. In order to promote a new home decor collection called Threshold, they unveiled a not-so-typical display inside one of New York’s most iconic landmarks. To celebrate the launch, Target decided to go beyond the usual “imaging how this would look…” sales pitch and built an open dollhouse inside New York’s Grand Central Terminal! fully decorated and set up to allow visitors to instantly purchase items being displayed… Big kudos to Deutsch Inc. for pulling this off.

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