INSA + Wade – Animated Mural

Art Basel Miami is over. And this year, the amount of amazing artists and inspiring work around the city was one for the books. Among the numerous new murals that went up in Wynwood, there was one, an animated one, that got some love and attention. On the heels of a successful US sneaker launch, Dwyane Wade and Li-Ning unveiled a mural created by renown gif-fiti artist, INSA during Miami during Art Basel. The 20’ x 30’ mural is located in Wynwood and features the brand tagline “Make Your Own Way.” The piece was released as an animated gif. Check out some process photos and video…

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Dwyane Wade and Li-Ning commissioned renowned British street artist, INSA, to create a mural bringing the Li-Ning Way of Wade tagline – “Make Your Own Way” – into hyper-reality.

INSA’s ‘gif-fiti’ mural for Way of Wade introduces the brand’s signature camo design element in a medium beyond the collection for the first time. The mural is located in the Art District of Miami, and reflects Way of Wade’s rebellious, yet refined aesthetic.

The unveiling was strategically scheduled to coincide not only with the US launch of Wade’s Li-Ning sneaker Way of Wade 2.0: Overtown but also with Art Basel in Miami. Wade wanted to start organically spreading the brand’s inspiring message using art to make noise.

The artist, who originally established himself in the graffiti community, completed the 30-foot wide by 20-foot tall mural in four days. The captivating art piece features – red, white and black – the predominant colors used for Wade’s Overtown shoe which was released in the US and Canada on www.wayofwade.com on December 4, 2013.

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“I wanted to share this positive message with Miami in a unique way,” said Dwyane Wade. “Make Your Own Way is meant to inspire people to be leaders and think big. INSA was a natural fit for Li-Ning Way of Wade as his style is bold and unique.”

“I was psyched to get involved with Team Wade. I like the fact that the wall shares a very positive message. Wade is carving his own path and that resonates with me. I feel like I have lived my life the same way,” says artist INSA.

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Mural Location: 286 NW 29th St and 3rd Avenue, Wynwood Miami, Fl 33137


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