OK Go – I Won’t Let You Down

TheeBlog-OKGO_IwontLetYouDown Throughout my career, I’ve been fortunate to work on different fields, mediums, and for great brands I admire. But, if you ask me what’s the one thing I have not done yet and that is definitely part of my bucket list, I would say - without hesitation - a music video. Music videos have been an important inspiration source for many years, think Michael Jackson, Guns N’ Roses, Hype Williams’ hip hop videos, and the list goes on. OK Go is a band that has been killing it lately through amazing creative direction and impressive executions. Their latest video, shot in Japan is another example of their vision and commitment to continuously raise the bar, try new things and deliver great visual products.

In case you haven’t seen the video yet, check it out…

And because we all love behind the scenes process, specially for intricate and creative music videos like this one…

Oh, and here’s an addictive little Pre-Visualization tool that you can play with, and create your own animation including stops, speeds, and umbrellas.



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