Aaron Draplin Logo Design Challenge

If you know me, you know what a huge fan I am of Aaron Draplin. Not just because he’s a real badass and extremely talented, but because he’s one of the coolest and humblest guys you’ll ever meet. Last week, I found this Lynda video featuring the man himself, and I had to share it! Most logos aren’t designed in fifteen minutes, but most designers aren’t Aaron Draplin. Aaron’s a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of “blue collar” design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won’t just live in PDFs. Enjoy!

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