Air Max Day 2015

TheeBlog_AirMaxDay2015 If you know what this post is about just by looking at the title or the date, you’re cool in my book. If you don’t, you’re still cool – but will be even cooler after reading this :) Today is a great day for sneakerheads around the world as it is the 28th anniversary of the launch of the first shoe ever to showcase visible Air – the NIKE Air Max. If you are not familiar with the history of Nike Air Max shoes, I invite you to check it out, it is a great example of how one good idea can not only change an entire industry, but also inspire a worldwide movement and culture. If you are familiar, well, there’s nothing much I can tell you as you’re probably busy snapping and tagging a photo of your ‘Airs’ to join the online celebration :)

The Nike Air Max has many stories to tell. It is the rare sneaker beloved by both hardcore aficionados and civilians who just need a good running shoe. The Air Max has touched down on sidewalks, roads and trails all over the world, and has been the finishing touch on outfits ranging from jeans and a T-shirt to awards ceremony tuxedos. So it is only fitting that we here allow the Air Max to tell a story seldom heard: its own. Yes, the Air Max was once just a twinkle in the eye of a team of inventors and marketers at Nike. Its path to global dominance is measured in moments that have significance beyond just the development of the Air Max itself—this shoe established the foundation for all sneaker technology to come, and set Nike on the course to become what it is today. So it is now time to bow down to the Air Max, and give the floor to this venerable sneaker. – Complex.com

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AIR MAX 1
The first but far from the last. Visible Air made its debut in 1987.

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AIR MAX 90
Radiant bursts of infrared highlight cushioning in the heel of this now-iconic colorway.

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AIR MAX 180
This 1991 model expanded the window to the sole with 180 degrees of visible Air.

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AIR MAX 93
Breakthroughs in blow-moulding technology paved the way for 270 degrees of Air.

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AIR MAX 95
Elements of human anatomy informed an Air Max that looks as unique as it feels.

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AIR MAX 97
Built for speed, like the bullet train that inspired its design.

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AIR MAX 2003
This minimalist take on the classic features a perforated upper for breathability.

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AIR MAX 360
A 360-degree Air unit realizes Nike’s initial vision of running completely on air.

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AIR MAX 2015
Engineered mesh and full-length visible Air for ultimate flexibility and cushioning.

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AIR MAX ZERO
Air Max evolution goes back to the start with this previously unreleased pre-concept design.

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And here’s my little homage to NIKE, featuring some of the favorite Air Max kicks I own. I couldn’t fit them all, so here are my top 5 :)

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