Forever 21 Thread Screen

It’s always great to see cool creative ideas and campaigns come to life, specially now that technology plays such an important role. Today I want to share a great tech+social experiment that I am sure will get you inspired and thinking what else can be done… Forever 21 and BREAKFAST are excited to unveil the F21 Thread Screen, a 2000 pound machine that uses 6,400 spools of thread to display Instagrams that are hashtagged with #F21ThreadScreen

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The F21 Thread Screen is a 2,000 pound machine that uses 6,400 mechanical spools of thread to display Instagrams hashtagged with #F21ThreadScreen. Melding fashion and technology, the Thread Screen is truly beautiful and unique. Hashtag an Instagram of you and your Tried and True friends and see yourselves in a way unlike anything you’ve seen before.

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Check out the machine in action as well as some cool videos at f21threadscreen.com

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