September, 2015


16
Sep 15

New Work: The Branding of Puerto Rico FC

TheeBlog_DiegoGuevara_PuertoRicoFC Whoa! It’s been a long time since my last ‘work’ post (HERE), which luckily is not always a bad thing as it either means it’s been really busy or that my days simply don’t have enough hours. So, to make it up, today I want to share a new project I’ve been working on for a couple of weeks, and that at the risk of sounding like a bad parent choosing between kids, might be my favorite, not only because of its über cool factor, but also because of how it happened, what it represents not only to me as a Designer and soccer/football lover but also to a beautiful island and its energetic, proud and supportive people. Oh, and of course, because I got to meet and work with an amazing client and group of people I can now call friends :) Today I want to share the process behind the design and branding of Carmelo Anthony’s (yup, that NBA Carmelo) Puerto Rico official NASL soccer team, Puerto Rico FC.
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15
Sep 15

MTV Video Music Awards 2015

Let’s face it, MTV Award Shows are not what they used to be. And although the quality of artists or celebrities might be at an all time low thanks to Miley Cyrus, Kim Kardashian and company, the thing has remained interesting through the years is the quality of branding, animation and design produced for the shows. This year’s eclectic branding was handled again by the awesome guys at Elastic and the results were all over the place, but in a good way. Check out this crazy video and enjoy the controlled chaos.


11
Sep 15

The Sailboat: A Mobile Pop-Up Shop

TheeBlog_OceandAndSea You know that ol’ saying, “Surround yourself with positive, passionate, creative and inspiring dreamers…” well, it may not be a famous adage, but it is a principle I live my life by. And speaking of dreams and passion, today I want to share a fun project my friends Brendan and Amanda have been working on, and that with your support through Kickstarter, can become a reality. Their dream is to build a landlocked-sailboat that serves as a pop-up shop in order to travel across the US sharing their inspiration through workshops and spreading the word about their lovely brand Ocean&Sea
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8
Sep 15

Hell’s Club

There is a place where all fictional characters meet. . Outside of time, Outside of all logic, This place is known as HELL’S CLUB, But this club is not safe. This club features appearances – and fights between Terminator Vs Tony Montana vs Tom Cruise vs Carlito Brigante vs Blade vs John Travolta vs Al Pacino vs Pinhead vs The Mask vs Robocop vs Dart Vader vs Michael Jackson vs… yup, this is one of the coolest mashups you’ll ever see. Enjoy!


4
Sep 15

MOAS – Migrant Offshore Aid Station

It’s truly sad that thanks to clowns like Trump and company, the word immigrant has turned into something negative, or despicable. This, unfortunately has an effect on people – mostly below average intelligence people – who at the only sound of the word, turn their backs. But the problem is not only here, if you haven’t heard (and really, if you haven’t, please check some articles online), there’s a big migrant crisis going on in the Mediterranean Sea that involved many countries and the EU. But today is not about my rant, is about helping people who are truly helping men, women, and children in need. Please watch this videos and donate to MOAS. Believe me, what they are doing is incredible!
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1
Sep 15

Heart Racing by Lexus

A very special car. Built with one purpose, to show how thrilling it is to drive a Lexus RC F. Three professional drivers were connected to the powerful 5.0L V8 RC F through unique biometric paintwork that displayed their heart beat. A test track inspired from the heart of Japanese Motorsport was created. Then raced, at night. Check out the test, the race, and how Lexus was able to give their cars a heartbeat. Continue reading…;