What Spec Work sounds like…

I know we’ve addressed the issue of spec work before, but until we all agree on stop doing it either as freelancers or agencies, I’ll continue to share campaigns and try to end this terrible virus. To prove how terrible spec work really is, the folks at Zulu Alpha Kilo decided to create a video campaign showing how professionals in different industries react to what some agencies and designers have come to accept as normal questions and business proposals. Spec work is not good and will never be good for you as a professional. It is unacceptable and it has to stop. Spread the message!

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