Muhammad Ali by Louis Vuitton

TheeBlog-LouisVuitton-MuhammadAli It is a sad day for sports. So, I thought I would bring back this post featuring the Greatest of All Time. Rest in peace King — I’m pretty sure you’ve seen those lovely Louis Vuitton ads featuring iconic celebrities, politicians and artists. Yes, they are great, but this new Core Values campaign, featuring the All-Time Greatest, is simply gorgeous! Muhammad Ali – The Greatest Words is a tribute to the champ, beginning with a series of videos featuring the impressive calligraphy of Niels Shoe Meulman and a mesmerizing performance by Poet Yasiin Bey (Mos Def). The videos, created by Ogilvy Paris are beautifully directed and the combination of type, music, historic Ali quotes and powerful delivery by Mos Def is exquisite. Enjoy!

To convey the message of self-discovery and exploration, the House has captured the journeys of some of the world’s most extraordinary personalities.

A great journey goes beyond destination.

This journey is about a man who stood up for the ideals he believed in, a man whose victories but also defeats left a mark on the world, a man whose incisive words reached billions and still echo today.

A man named Muhammad Ali.

- Louis Vuitton

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