Air Max Reinvented

This one is a little old, but since it is Air Max Month, I decided it was a good idea to bring it back. Doubleday and Cartwright was commissioned to create an illustrated genealogy and cultural impact survey of Nike Air Max, from designer Tinker Hatfield’s discovery of visible air to Air Reinvented, a collection of four classic styles revamped with Nike’s latest material innovations. Through fun and fantastical key art, supporting illustrations and copy, D&C unlocked the hidden histories behind these collection favorites—The Air Max 1, a design conceived at Paris’s Centre Pompidou that ignited Nike’s most critical footwear advent; The infrared-accented Air Max 90, a veritable staple of the early Acid House scene; The anatomically-inspired curves of the Air Max 95; The Air Max 97’s metallic ellipses, perennially secured to the feet of creatives, club-goers and style connoisseurs alike.

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