Advertising


1
Mar 17

La La Land Posters

TheeBlog_LaLaLandPosters_Cover

Before I get into it, let me state that I have not seen La La Land. I know, I know… However, the bits and pieces that I’ve seen so far reveal a very interesting palette of colors, settings and design. And because films like these tend to be promoted over a long period of time, festivals and screenings, the team behind it decided to create various posters and looks in order to keep things fresh and play with different ideas and executions. Lionsgate Studios, prides itself on creative marketing and mapped out at least a half-dozen ways to visually tease this Damien Chazelle musical. The posters range from the subtle (styles influenced by the classic covers of jazz albums) to the painterly.
Continue reading…;


11
Feb 17

Jason Markk does Infomercials

If you are tired or don’t have time to clean your sneakers (hey! it’s a real thing) and a fan of daytime infomercials, then Jason Markk has something for you. Located in the Little Tokyo district of Los Angeles, the Jason Markk Flagship Store is a concept space which is “The world’s first drop-off shoe care service” and retail boutique that was opened up back in May of 2014.


29
Aug 16

KENZO x Spike Jonze

Remember that iconic Christopher Walken video for Fatboy Slim’s Weapon of Choice? Well, if you were a fan of it and Spike Jonze’s take on storytelling, you will enjoy this new spot he recently directed for KENZO featuring Margaret Qualley. I’ll be the first to say it… she’s got nothing on Walken’s smooth moves, but it is a great watch anyway :)


18
Jul 16

The Switch

Because I know some of you us are still having Copa America + Euro Cup withdrawals, and yes, because Ronaldo finally won a well deserved Euro trophy, here’s the full version of that commercial you kept being teased with throughout the entire tournament and featuring players like Anthony Martial, Harry Kane, and of course, Ronaldo. Enjoy!


6
Jul 16

ESPN Euro Cup 2016 by Imaginary Forces

As we approach this year’s Euro Cup Final, I wanted to share the lovely title sequences the talented folks at Imaginary Forces created for ESPN. With a lovely ‘paint’ interpretation of each country’s national flag and paying homage to classical sculpture and the patina of old soccer trophies, the opening roars through the ‘field’ of Europe, setting up the 2016 Euro Cup package to push the limits of what a major sporting event identity can be. Check out the behind the scenes video after the jump to see how this intro came to life!
Continue reading…;


18
Apr 16

Pepsi 1893

TheeBlog_Pepsi1893 Pepsi has suffered a couple of fails over the years. Remember when they burned Michael Jackson’s hair? Their ridiculous rebrand? Or their recent fiasco during their Back to the Future bottle release? Yet, their latest attempt at being cool might be a little too much, even for them. Pepsi has announced their new artisanal cola (yes, I had to check to make sure it was not an Onion or SNL joke) in order to market to… you guessed it. Millennials! – Yup, that damn term again :/ Check out the photos and video after the jump…
Continue reading…;


13
Apr 16

Kobe. The Conductor.

Yes. It is a sad day in sports. The second greatest basketball player (yes, because Michael is still number one) retires tonight. And in order to celebrate’s the Black Mamba’s last game, NIKE launched an ad spot featuring the love/hate relationship Kobe had with pretty much every fan out there. Depending on who you ask, Kobe Bryant was basketball’s greatest hero or its greatest villain. As he walks off the court for the last time, opponents and fans tell him how they really feel… THANK YOU KOBE!


9
Mar 16

End Child Marriage

You may remember my dear friend Maria Bentley from her interview HERE and her stunning work. Maria and her husband Nick recently launched a powerful campaign, which I am proud to share, in collaboration with UNICEF shedding light into a disturbing issue around the world. Underage marriages. “We are so proud and honored to be a part of this powerful ‪#‎EndChildMarriage‬ campaign with UNICEF and BridalMusings to help shed light on this disturbing subject. Today, on International Women’s Day, we are the voice of the voiceless, and we hope you will be too.” Congrats guys!


19
Jan 16

Nike Flyknit Projection Mapping

Berlin played host to the global launch of the Nike Flyknit Lunar2, the latest running shoe innovation from Nike. 100 international guests were treated to a Flyknit experience that included exclusive tours of the new Nike store, bespoke fittings, a thrilling 4D projection mapping show on the Europa Centre, a run through Berlin led by four-time Olympic gold medalist Allyson Felix – all culminating with an intimate after party at the top of the Europa Centre.
Continue reading…;


14
Jan 16

The Holiday Card: The Movie

If you work or have worked at an advertising agency, this will make you smile – and then cry a little inside. We’ve all been through this, and many of us have survived the dreaded ‘Holiday Card’. A project so iconic and important for very, very few people. Check out this mini trailer and show it to your friends… $100 says they still won’t get it.


29
Dec 15

Nike Basketball: Bring Your Game

When it comes to branding and advertising, very few -if any- brands can compete with NIKE. In this new spot by NIKE Basketball featuring LeBron, Kobe, KD, Kyrie, Paul George, Elena, and Anthony Davis, a group of kids try to figure out how some of the best players bring their game and who’s their favorite. Enjoy!
Continue reading…;


15
Dec 15

Stance x Star Wars

TheeBlog_Stance-StarWars Collaborations between brands have become a hot trend when it comes to fashion – or any type of goods. The mix of two great companies working together to produce limited edition or rare products is something collectors and fans find extremely hard to ignore or miss. Look at Jordan x Supreme for example! To celebrate the release of Star Wars’ newest film, Stance decided to partner up and create a limited edition set of really cool socks featuring the saga’s iconic characters. Being the sock geek I am, and considering Christmas is approaching, I had to share this as soon as I found it.
Continue reading…;


2
Dec 15

Behind the scenes – Pirelli Calendar

If there’s something I enjoy more than lovely photography, is the passion, creativity and labor that takes place behind the scenes. When most people get to experience or see the final product, some of us get to experience, and enjoy that hectic, arduous and intense process even more. Today I want to share a video Pirelli + Harper’s Bazaar recently published, featuring behind the scenes footage of the different photo shoots done by Annie Leibovitz – extra bonus! Enjoy.


8
Nov 15

Best Gambling Ads of All Time

BestGamblingAds
Online gambling has come a long way. Many have managed to incorporate lots of features you’d expect to find in regular casinos all without ever having to leave your home. It can truly be an exhilarating experience without the hassle of going out. After conquering tasks like this though, you’d expect that appealing the masses wouldn’t be hard, eh? Well, unfortunately in advertising things don’t always go to plan. Marketing is a tricky business. Sometimes marketers get things very right. For example, check out how Lexus managed to have us all salivating over the new Lexus RC F.
Continue reading…;


5
Nov 15

What Spec Work sounds like…

I know we’ve addressed the issue of spec work before, but until we all agree on stop doing it either as freelancers or agencies, I’ll continue to share campaigns and try to end this terrible virus. To prove how terrible spec work really is, the folks at Zulu Alpha Kilo decided to create a video campaign showing how professionals in different industries react to what some agencies and designers have come to accept as normal questions and business proposals. Spec work is not good and will never be good for you as a professional. It is unacceptable and it has to stop. Spread the message!


3
Nov 15

The Gentleman’s Wager II

Johnnie Walker Blue Label has followed up last year’s great ad spot featuring Jude Law and Giancarlo Giannini with a second part, a second wager. This time, featuring a lovely vintage car and Jude Law racing around Monaco. These ads are brilliantly produced and beautifully executed – a bit too good for an ad some might say – but I say NO! If you’re going to work in advertising and create a campaign or ad, go all out! So kudos to Johnnie Walker and Anomaly (agency) for continuing to raise the bar. Oh, and if you didn’t catch the first ad, don’t worry, you can watch it after the jump…
Continue reading…;


21
Oct 15

Fueled by the Future

To celebrate Back to the Future day, Toyota released this lovely ad spot featuring Marty and Doc Brown as well as a micro site (HERE) dedicated to their new fuel cell vehicle, the Toyota Mirai. As you know, I am a huge Back to the Future geek, and considering the Pepsi’s fiasco with Pepsi Perfect, I am glad that at least one company got their shit together and were able to deliver on 10/21/2015. (We’ll go back to Pepsi’s shit release later). Enjoy!


19
Oct 15

Google Play Music

TheeBlog-GooglePlayMusic2 As a recent creative campaign to keep up with other players like Spotify, Tidal or Apple/Beats in the battle for music power, Google Play Music partnered up with the very talented gals at RoAndCo to create a series of cool ads combining objects with the different genres of music the service offers. “We developed a campaign that merges everyday objects into surreal pairings resulting in playfully evocative still-life compositions for each radio station.” Check out the clever and fun collection after the jump!
Continue reading…;


8
Oct 15

Pepsi Perfect

TheeBlog-PepsiPerfect If you are a Back to the Future geek like me, then you know October 21 is a pretty big deal (If you don’t know why, you’re not as hardcore as you think) But for the new kids and those who are not familiar, let me explain. October 21, 2015 is the date when Marty and Doc travel to the future. Remember those future scenes with hover boards, AR movie posters, flaying cars… Seemed like an awesome time right? Well, it’s the year 2015 and we have Donald Trump running for President. Yeah, let that sink in… To join the BTTF celebration, Pepsi is releasing a limited edition Pepsi Perfect bottle – just like the one featured in the movie. There are only a few hundred produced so be sure you get yours. Now, if we can only get dehydrated pizza from Pizza Hut…
Continue reading…;


6
Oct 15

David Beckham x Kevin Hart

H&M recently launched a new campaign video featuring David Beckham and comedian Kevin Hart. And although I am not a fan of Kevin Hart (yes! I said it) the video is pretty funny as Hart tries to go beyond method in order to play David Beckham on a new movie named I, Beckham. Check out the video and some interviews and behind the scenes after the jump.
Continue reading…;


31
Aug 15

Banksy’s Dismaland

Banksy strikes again! You may remember the artist’s Guantanamo stunt at Disneyland a couple of years ago (HERE) Well, this time, he took things a little further, creating his own amusement bemusement park exhibition in Weston-super-Mare, England. Dismaland features a Disney-like castle, mini golf park, a ferris wheel, carousel, and work from 58 global artists. Of course, all with a twist of Bansky. Dismaland is open to the public from August 22 through September 27th. Check out some photos before you book your trip… Continue reading…;


3
Aug 15

Forever 21 Thread Screen

It’s always great to see cool creative ideas and campaigns come to life, specially now that technology plays such an important role. Today I want to share a great tech+social experiment that I am sure will get you inspired and thinking what else can be done… Forever 21 and BREAKFAST are excited to unveil the F21 Thread Screen, a 2000 pound machine that uses 6,400 spools of thread to display Instagrams that are hashtagged with #F21ThreadScreen
Continue reading…;


13
Jul 15

Before there was Photoshop

I’m pretty sure we’ve all heard the famous “in my day…” at least once during our career. But when it comes to Design, there really is a before and after. Particularly when we talk about the difference computers made in this industry. Some of us are too young to even know most of the old tools, and methods. Some of us are the type of masochist – like myself – that would learn and experiment with them out of love for the craft or to learn more about Design. Lynda, in collaboration with Sean Adams, released a video demonstrating what it took to design a simple ad before there was any computers or Adobe applications. If you’re definition of old design tools starts with Adobe CS3, I suggest you check out this video :)


9
Jun 15

Apple Music

For a couple of years now, Spotify has dominated the music streaming field. Yes, there’s Pandora, Beats, the rise of… wait, what happened to Tidal? and many more, but if you think mainstream and popularity, I think it’s safe to say Spotify leads the pack. Apple knew this, and as always, didn’t want to stay behind. And while Tidal was making noise, they were working quietly in a new service released yesterday during WWDC15. Apple Music.


22
May 15

Delta’s Safety Video

I’ve always been a fan of Virgin airlines and their cool safety videos (I believe they were one of the first ones that introduced a different approach). But this week, Delta released an new gem created by the brilliant folks at Wieden+Kennedy, featuring the Internet. Not really much to say… just enjoy it. Happy Friday!