football


18
Jan 17

La Vecchia Signora + Botox

TheeBlog_Juventus
It’s been a long and much needed break, but we’re back and what better way to reconnect than with a rebrand that is buzzing all over the web, specially amongst football/soccer lovers. As you probably heard, Juventus F.C. recently launched their new identity and branding, courtesy of Intebrand and while most people hate it, there are a few that think it is a refreshing approach. Me? I’ve never been against rebrands, but in this case, I think Interbrand might deserve a red card. Get it? :) Let me explain…
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18
Jul 16

The Switch

Because I know some of you us are still having Copa America + Euro Cup withdrawals, and yes, because Ronaldo finally won a well deserved Euro trophy, here’s the full version of that commercial you kept being teased with throughout the entire tournament and featuring players like Anthony Martial, Harry Kane, and of course, Ronaldo. Enjoy!


6
Jul 16

ESPN Euro Cup 2016 by Imaginary Forces

As we approach this year’s Euro Cup Final, I wanted to share the lovely title sequences the talented folks at Imaginary Forces created for ESPN. With a lovely ‘paint’ interpretation of each country’s national flag and paying homage to classical sculpture and the patina of old soccer trophies, the opening roars through the ‘field’ of Europe, setting up the 2016 Euro Cup package to push the limits of what a major sporting event identity can be. Check out the behind the scenes video after the jump to see how this intro came to life!
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18
Mar 16

2016 NIKE National Football Federation Kits

TheeBlog_2016-football-federation-kits-NIKE If you are a football/soccer fan, here’s your Friday treat! NIKE just dropped the new 2016 Football Federation Kits and most of these already have a spot reserved in my collection! That Portugal away… Turkey… Chile. But it is not only about looks, these are the most technologically advanced kits to date, Nike Vapor Kits with AeroSwift technology are 10% lighter, with 50% more stretch than the kits they replace. They employ a new, textured high-performance yarn that wicks sweat from the skin 20% faster than Nike’s most recent football kits, while also drying 25% faster. Additionally, both the shirt and shorts are constructed using a new knitting process that integrates single and double knit to enhance breathability, stretch, and fit. Continue reading…;


1
Mar 16

90 Minutes. US Soccer Official Typeface.

Like everyone else on the internet, I am sure you saw the new US Soccer crest unveiled yesterday HERE but what many people didn’t notice or know is that not only the logo has changed. A new official typeface called 90 Minutes was also created. In this short video, Tal Leming of Type Supply explains the inspiration and development of this new typeface. #ibelieve


16
Sep 15

New Work: The Branding of Puerto Rico FC

TheeBlog_DiegoGuevara_PuertoRicoFC Whoa! It’s been a long time since my last ‘work’ post (HERE), which luckily is not always a bad thing as it either means it’s been really busy or that my days simply don’t have enough hours. So, to make it up, today I want to share a new project I’ve been working on for a couple of weeks, and that at the risk of sounding like a bad parent choosing between kids, might be my favorite, not only because of its über cool factor, but also because of how it happened, what it represents not only to me as a Designer and soccer/football lover but also to a beautiful island and its energetic, proud and supportive people. Oh, and of course, because I got to meet and work with an amazing client and group of people I can now call friends :) Today I want to share the process behind the design and branding of Carmelo Anthony’s (yup, that NBA Carmelo) Puerto Rico official NASL soccer team, Puerto Rico FC.
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7
Oct 14

Latest Project: Miami MLS Team

TheeBlog-DiegoGuevara-MiamiFC It’s been seven months since David Beckham announced his intention to bring an MLS team to Miami, and even though I’ve never trusted Miami politicians, I was excited because I love the game and would love to get my kids involved in it as I was since a very early age. So, I ignored the “Don’t trust Gimenez” banners – which proved to be accurate – and watched the press conference, joined my local official supporters group and shared the news with friends. Fast forward a few months and we are still in limbo. We have no stadium location (mostly because Beckham is funding this project privately, which means no commissions for local politicians and contractors), we don’t have a team name or even an identity. Needless to say, every other MLS team and city in the US is laughing at us. Now, for a couple of months I’ve been thinking about this issue and the possibility of taking action and doing my part to spread the word and at least get the ball rolling on this subject. Unfortunately, I haven’t been able due to my busy schedule, until now. Last week I had to travel to Chicago for a couple of days, so I realized it was the perfect excuse to disconnect from work, and use a couple of free hours to develop my ideas and build a Miami Team (if you check towards the end, you’ll see real photos of work taking place mid-flight). I challenged myself to develop a complete branding case study in less than a week, and here are the results…
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11
Aug 14

The Return of Coach Lasso

TheeBlog-CoachLassoNBC You might remember those great NBC spots featuring former Tottenham Hotspur coach, and all american boy, Ted Lasso – Jason Sudakis. With less than a week from the 2014 Premier League kick-off, Coach Lasso is back, this time as a guest on NBC Sports and coaching a new, middle eastern airline sponsored girls’ little league team – for now.
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15
Jul 14

Impressive Portraits by Heather Rooney

TheeBlog-HeatherRooney Since many of us are suffering from World Cup withdrawals, I’ll continue to post football-related articles every now and then as we smoothly switch back to ‘normal’ mode. Today I want to post the stunning and hypnotic portraits of self-taught illustrator Heather Rooney. I saw a couple of heather’s photo-realistic portrait videos during the World Cup, featuring players like Neymar, Ronaldo, Messi, Dempsey, and Rooney – as well as celebrities like Jennifer Lawrence, Paul Walker, Dwyane Wade – and I had to share them! Enjoy.
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8
Jul 14

Game of Thrones Soccer Uniforms

TheeBlog_GameOfThrones_SoccerKits Whether you like soccer or not, you can’t escape it this summer. The World Cup has taken over and that’s a good thing – Hey! It’s only every four years so cut us some slack!. What I do know most of you enjoy is good TV series. So, what if we combine one of the most popular and successful series right now and the World Cup? Spanish Designer, Nerea Palacios did, and the result is pretty impressive. Inspired by HBO’s Game of Thrones, Nerea created complete soccer kits for the major houses of Westeros. Check them out after the jump!
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3
Jul 14

World Cup x Nike Typography

TheeBlog_WorldCupTypography The World Cup is not only a football tournament. It is also a massive marketing circus in which brands compete for attention and supremacy (and by brands I mean Adidas and Nike). As ‘visual people’ we’re always checking and comparing jerseys, but this time, there’s something else to focus on, Typography! I was telling friends how much I enjoyed the Netherlands kit and Type, and recently I found out why I liked it so much. It was created by Wim Crouwel. I knew about Neville Brody’s involvement in the England kit, but I was not aware of Wim Crouwel’s work for the Dutch team… This great interview by the folks at DesignBoom featuring Stu McArthur, design director at NIKE, explains these collaborations and the Design process. Check out the interview HERE
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1
Jul 14

Brasil 2014 – Flip the Script

Today is an important day for US Soccer. Not because we play Belgium or because we all get to proudly wear our jerseys and flags. Because today we have the chance to make history by advancing to quarter finals, and by doing so, awakening those few last souls who still wrongfully think ’soccer’ is a hobby. This could be that pivotal point, when the US finally adopts and supports fully (not only every four years) this beautiful sport :) And if we don’t advance, we’ll keep trying. That’s what makes it interesting. I BELIEVE!!!


30
Jun 14

Beckham Into The Unknown

TheeBlog-Beckham_IntoTheUnknown Whether you are stressed or bored, nothing beats the joy of riding your motorcycle and exploring nature. At least that’s what I’ve heard, because I’m not a biker. So, what happens when you are famous and living in the spotlight like David Beckham, and you want to have some alone time to refresh and reconnect? Well, Becks decided to travel to Brasil (rainforest, to be specific) with a couple of his best friends, their Triumph bikes and cameras, to document their adventure and to show-off how he can still manage to look cool and hot (my wife’s words) even in the middle of a muddy jungle. Check out his documentary on Showtime.
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16
Jun 14

Donovan’s World Cup

The day is finally here for the US as we face Ghana (again). And although we’ll be cheering and supporting our boys, we can’t help it… we’ll miss Donovan! – This better work Klinsmann… Donovan has always been the heart and soul of this team, not to mention, the most talented player we’ve ever had. But what I like most, is that he’s a cool dude, and based on his latest ads, he seems to be handling his stay pretty well… Let’s go USA!


11
Jun 14

Adidas x World Cup

TheeBlog-AdidasWorldCup If you thought that Nike or Beats were the only ones releasing epic mini-film commercials, you are wrong! Adidas has also been busy creating spots for this World Cup. Unfortunately, they seem to always fall short when it comes to popularity and excitement. So, while Nike might have Neymar, Ronaldo, and company, Adidas decided to push ‘their’ players including Messi, Luis Suarez, Dani Alves, Bale, Zidane and of course, Beckham. Check out some of their spots and you decide if they measure up to what their competition keeps creating…
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10
Jun 14

The Last Game

Yesterday we enjoyed a lovely spot by Beats, and although a lot of people were unsure if it had triumph or gained more attention than Nike’s original World Cup mini-film “Winner Stays(HERE) there’s one unspoken law in advertising. Never, never underestimate Nike. As part of their Risk Everything campaign, Nike dropped a new mini-film, this time animated, featuring iconic players like Neymar, Cristiano Ronaldo, Ibrahimovic, Rooney, Iniesta, Howard, Ribery, and the one player that started it all, Ronaldo. Check out the lovely film as we’re only 2 days away from initial kick-off!


29
Apr 14

Nike World Cup Ads

The World Cup is almost here! (44 days if you want to get specific) and as you can imagine, beautiful and exciting ad spots are appearing everywhere daily. I mean, when it comes to advertising and promotion, you can’t really escape a phenomenon like this (Unless you live in the US), and that is a great thing! And when you think of great campaigns and spots, NIKE always manages to stay on top of the game with impressive and brilliantly executed ideas. The theme and campaign for this World Cup is Risk Everything, and its latest ad, featuring players like Ronaldo, Neymar, Ibrahimovic, Rooney, Higuain, Howard, Pirlo, Iniesta, and a couple more is pure magic as it takes you back to school days games (You know you and your friends always personified your favorite players). Check out more videos after the jump!
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1
Oct 13

Inside the new NFL Headquarters

TheeBlog_NFLheadquarters0 Although I am not a huge ‘american’ football fan (I know… you have 30 seconds to boo me) the NFL has, and will forever have, a very special place in my heart since it was my first ‘Big’ client when I opened my own Advertising / Design studio back in 2006. Not only was it a great experience and client because they believed in us, but also because we learned – a lot, and enjoyed a few perks and benefits :) Since I know most of you are hardcore football fans, here’s one for you. Architecture studio Ted Moudis Associates recently completed the construction and decoration of the new NFL headquarters located in Manhattan. Tour the offices after the jump…
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9
Sep 13

RIO

TheeBlog-RIO For these past couple of days, all conversations with friends, rivals and family members have focused on next year’s World Çup, and the qualifying games going on this week. I mean, is there a bigger and more important sporting event in the world? Don’t think about it, the answer is no. And of course, since the World Cup will take place in Brasil, we’re all either practicing words or checking out videos… just in case. Today I want to share a lovely video I recently found featuring the majestic beauty of Rio de Janeiro and its iconic landmarks like Copacabana, Cristo Redentor, Ipanema, Barra da Tijuca, many more… This post is also dedicated to my dad, whose always awesome tales about his favorite city have sparked my curiosity and hopefully, future travels. And who is probably Rio’s biggest ambassador! :)
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6
Aug 13

Jason Sudeikis takes over the Spurs

TheeBlog-Sudeikis_Spurs By now, I am sure most of you have seen NBC Sports’ ad featuring Jason Sudeikis as the new head coach for the Tottenham Spurs. It advertises NBC’s coverage of the Premier League (HELL YEAH!) and to put it simple… it’s great! It’s funny, relevant, viral, makes fun of everybody and yes, it features one of my current favorite comedians – Plus, he’s dating Olivia Wilde! Check out the ad if you haven’t yet and enjoy some great behind the scenes footage.
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29
Jan 13

Baseball jerseys with a Soccer twist

TheeBlog-BaseballSoccer Last year, we enjoyed a well executed and entertaining project combining NFL teams and soccer jerseys NFL Soccer Jerseys and many of you enjoyed it. So, if you are into sports and crazy ideas… I got a treat for you! Boston based Designer, Mark Willis created a collection of uniforms combining two of my favorite passions… Soccer and Design. (In case you were thinking I was going to say Baseball…) His collection features a soccer-ized version of many Major League Baseball teams’ based on their team colors, logos, and of course… sponsors. Check them out after the jump!
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20
Jun 12

Euro 2012 Girls

TheeBlog-Euro2012Girls As many of you know, the 2012 Poland and Ukraine hosted Euro Cup is currently going on and has already provided a few exciting matches (and upsets). Now, since the first round of matches is over and we have a no-game rest day, I thought it would be nice of me to share some Euro 2012 photos. And no, I’m not talking about stats or games, I’m talking about beautiful European football fans :) I am not sure when or where this idea of photographing and sharing female fans at tournaments like Euro or World Cups started but… you are welcome.
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18
May 12

My Time in Now

As you know, I am a hardcore football/fútbol (or soccer if you wanna call it that) fan. And even though Manchester United had a terrible season, there’s still some hope and excitement as the UEFA Euro Cup 2012 is only 21 days away! Now, we all know that with every major sporting event comes a collection of beautiful campaigns and videos from powerhouse Nike. So, here’s Nike’s new campaign “My Time is Now” featuring signature players like Sneijder, Neymar, Ronaldo, Iniesta, Riberi, Guardiola and why not, LeBron James. Enjoy the video and happy Friday!