Branding a conference is always a tough task. But branding a creative conference is a monumental task. Not only because you’ll have thousands of designers analyzing and disecting each piece – for good or bad – but because the concept and execution bar has been set really, really high. FITC is one of the few conferences that constantly delivers beautiful concepts through collaborations with great artists around the world, and as usual, they have outdone themselves this year with the release of the new FITC Tokyo conference branding. But as if the beautiful design was not enough, the recently launched opening titles, created by a team of superstars including Ash Thorp, Andrew Hawryluk, Michael Rigley, Albert Omoss, Chris Bjerre, Alasdair Willson, Nicolas Girard, Franck Deron – Yup, talk about a badass dream team – is one that will make you feel warm inside, fall in love even more with type+animation, and make you want to book your trip to Tokyo. Motiongrapher interviewed these great artists about their experience and online collaboration, and here are some of my favorite excerpts.