My Work


22
Dec 16

Holiday Break!

theeBlog_Break

It’s been a long and busy year, so it’s time to disconnect. Merry Christmas and see you in 2017!


3
Oct 16

In case you want to update your desktop…

TheeBlog_GBTWwallpaper If you follow me on Instagram, you probably saw my recent post and are here to get your goodies. If you don’t, well, you can still get them :) So, last Friday I was playing with an acrylic marker and decided to test some lettering after a very long time. Then I realized “why not turn these letters into something I can always carry with me?” so I made a digital version that can be shared. So, if you want it, you can DOWNLOAD IT HERE!
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16
Sep 15

New Work: The Branding of Puerto Rico FC

TheeBlog_DiegoGuevara_PuertoRicoFC Whoa! It’s been a long time since my last ‘work’ post (HERE), which luckily is not always a bad thing as it either means it’s been really busy or that my days simply don’t have enough hours. So, to make it up, today I want to share a new project I’ve been working on for a couple of weeks, and that at the risk of sounding like a bad parent choosing between kids, might be my favorite, not only because of its über cool factor, but also because of how it happened, what it represents not only to me as a Designer and soccer/football lover but also to a beautiful island and its energetic, proud and supportive people. Oh, and of course, because I got to meet and work with an amazing client and group of people I can now call friends :) Today I want to share the process behind the design and branding of Carmelo Anthony’s (yup, that NBA Carmelo) Puerto Rico official NASL soccer team, Puerto Rico FC.
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7
Oct 14

Latest Project: Miami MLS Team

TheeBlog-DiegoGuevara-MiamiFC It’s been seven months since David Beckham announced his intention to bring an MLS team to Miami, and even though I’ve never trusted Miami politicians, I was excited because I love the game and would love to get my kids involved in it as I was since a very early age. So, I ignored the “Don’t trust Gimenez” banners – which proved to be accurate – and watched the press conference, joined my local official supporters group and shared the news with friends. Fast forward a few months and we are still in limbo. We have no stadium location (mostly because Beckham is funding this project privately, which means no commissions for local politicians and contractors), we don’t have a team name or even an identity. Needless to say, every other MLS team and city in the US is laughing at us. Now, for a couple of months I’ve been thinking about this issue and the possibility of taking action and doing my part to spread the word and at least get the ball rolling on this subject. Unfortunately, I haven’t been able due to my busy schedule, until now. Last week I had to travel to Chicago for a couple of days, so I realized it was the perfect excuse to disconnect from work, and use a couple of free hours to develop my ideas and build a Miami Team (if you check towards the end, you’ll see real photos of work taking place mid-flight). I challenged myself to develop a complete branding case study in less than a week, and here are the results…
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23
Sep 14

Chicago Bound!

TheeBlog-Chicago_Bean As most of you probably know already from my latest interview with Armin Vit (HERE), I am on my way to Chicago for this year’s Brand New Conference (hope to meet some of you there!) , so there won’t be any posts this week :( But it’s not all sad news. Make sure to check Twitter, Facebook and Instagram as I will be sharing photos, behind the scenes, and talks by some amazingly talented speakers I can’t wait to meet. See you on ‘the social media’.


23
Jul 14

The Bipolar Tee is Back!

TheeBlog-BipolarTeePart2 It’s been more than a year since the Bipolar Tee was released and shipped around the world :) And now, due to popular demand and to celebrate a mini-anniversary, the Bipolar Tee will be available again for a limited quantity/time! A few friends and readers have been asking me to reprint them (Thanks for the emails!) so this is your chance to grab one – because I don’t know if there will be another release. So, if you or someone you know wanted one of these shirts, ordering instructions can be found after the jump. Orders will close Friday, August 1st. Hurry!!
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20
Mar 14

Locos Por Juana or Juanes

TheeBlog-LocosPorJuana_Juanes So, the other day, while shopping at Target, I strolled through the electronics department and heard a familiar song on the display TVs that made me stop and go back to make sure it was the song I thought I knew. It wasn’t. It was a very, very, very close one. In fact, it even shared the same title, and what got me… the same look. Most of you know the work/logo I designed for my good friends Locos Por Juana, and the close tie and love I got for this killer band. So, when I realized that the song that I thought was theirs, was in fact, a new global single by a more ‘commercial’ artist like Juanes, I wanted to share my view on it, because I feel it somehow relates to what us Designers have to deal with often. Again, this is my take on it, and don’t hate me if you are a Juanes fan. I’m just saying…
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17
Jan 14

Recent Work: EL REY Network

TheeBlog-DiegoGuevara_ElRey_ID It’s been a while since I share some personal work, and since January is all about resolutions, goals and new starts, I figured it would be a good idea to share a great project I had the pleasure and fortune of working on recently… It all started with a phone call, you know, the ones that simply happen when you least expect it and that in a matter of seconds not only capture your complete attention, but also manage to get your creativity going crazy. Well, I recently received one of those phone calls asking me if I would be interested in working on a secret cool project for a very well known Hollywood client. After a couple of details and without thinking twice, I immediately accepted and began sketching ideas. The challenge: Hollywood Director Robert Rodriguez and his newest and ambitious television project, EL REY Network.
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17
Dec 13

Typism Book Feature!

TheeBlog-TypismBook1 You all know very well how much I love letters, Type and Lettering, and how I am constantly learning new techniques, trying to incorporate it into my work, and sharing this beautiful craft and passion with my students. Now, remember I mentioned a type book I was invited to be part of, and that was in the works?… Well, my contributor copy finally arrived and I am BEYOND static, humbled, honored, and proud to show you this amazing book, and my featured work :) To be part of such a great international publication, and to share this honor – and pages – with über talented artists I admire and study so much like Andrei Robu, Mathew Tapia, Simon Ålander, James T. Edmondson, Sergey Shapiro, Michael Spitz, Dominique Falla, Joel Felix, Jomn Contino, John Passafiume, Ged Palmer, and so many more is definitely a career highlight! A huge thank you to Dominique Falla for inviting me to be part of this project and making my year. What a perfect way to end the year in a positive vibe, being featured in an amazing book and being able to show, and leave my kids a little published piece of my work that they can enjoy and maybe show their kids someday :)
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20
Nov 13

Bipolar Tee + Cotton Bureau

TheeBlog-BipolarTshirt_CottonBureau Last year I launched a t-shirt project and debuted the Bipolar Tee (HERE) As most of you probably already know, the demand for this shirt surpassed any goals or plans (completely sold out!) and received a lot of love globally, as we received orders from all continents – including countries like Japan, South Africa, Brazil, Australia, Germany and many more. Today I want to share some exciting news, specially for those of you who are still after one of these babies. The Bipolar Tee is available again thanks to the awesome folks at Cotton Bureau. There’s only one catch, the shirt needs at least 25 orders in order to go to production (and we only have 12 days left!). So, if you want one, head over to Cotton Bureau and get one – or many – today!
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15
Nov 13

MIA Sessions

Those of you who know me well or that have come to know me through this blog know that I love what I do and that I am always trying to do my part to share inspiration and the beauty of creativity. I am a huge advocate of working on what you love, sharing / collaborating with others, and never settling or getting too comfortable. Unfortunately, when it comes to cultivating creativity or building a strong -and involved- creative community, Miami has fallen a bit short, which is terribly sad considering all the amazing jewels this city has to offer and the amount of amazingly creative people who live here. This is why, a couple of very good and talented friends and I decided to work together to change this scenario, to do our part. Today, I am stoked to introduce you to our new baby, a project we’ve been planning and working on for quite some time and that is finally ready to be shared and to help Miami be the place we all want it to be when it comes to inspiration and creativity. Meet MIA Sessions!
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17
Oct 13

Typism Book!!

TheeBlog-TypismBook Today I want to share some awesome news coming from Australia. Last month, Typism, an international Type conference, took place in Australia and it featured many amazingly talented and inspiring Designers and Type Masters like Dominique Falla (its creator), Gemma OBrien, Matt Vergotis, Nicole Phillips, Wayne Thompson, Aurelie Maron and Bobby Haiqalsyah.. Being the Type geek I am, I loved the idea and learned about the event earlier this year. Now, although I couldn’t make it to Gold Coast to be part of this inspiring conference, my work did :) Back in May, Dominique contacted me and invited me to be part of the Typism book she was building in conjunction with the conference. The idea of the book was to gather Designers and Type Lovers from all over the world like Jon Contino, Simon Alander, Sergey Shapiro, Jackson Alves, and put them together in a cool new Typebook… YES!
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26
Aug 13

Expedition Bureau Feature

diegoguevara_brooklynbridge As a hardcore lover of Photography and great sites, today I am stoked and honored to share with you that I’ve been featured in this month’s edition of a great new site called Expedition Bureau, a bimonthly web magazine about photographers and their adventures doing what they love. The great folks at EB, specially its creator, Michael Gallegly, were kind enough to invite me to be part of August’s issue and share some of my photos as well as a fun interview. Thank you again and keep up the amazing work!!
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29
Jul 13

Honest Prime Tee

TheeBlog-HonestPrime_Tee Big news and release day! You might remember last year’s release of the “Bipolar Tee” (HERE). I certainly do! This project, and its demand and sales, completely surpassed all my expectations and goals. Thanks to all of you, who purchased one of these tees, it was possible for this shirt to travel all over the world and make it countries like Japan, Italy, Germany, Poland, Portugal, Brazil, Spain, Mexico, South Africa, England… well, you get it. Well, today is a special day because I finally release a shirt that has been cooking for a while, that many friends and ‘customers’ have requested and that I think you will enjoy. Allow me to introduce you to this summer’s special and limited edition must-have… The Honest Prime tee. This shirt is the first release from my Le Clan Pompeux collection (HERE) and is available on all sizes for guys and girls. Interested in getting one? Check out the shirt and shopping details after the jump!
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25
May 13

Will be back soon…

TheeBlog-CaribbeanVacartion As much as we love what we do, it is also good and healthy to disconnect every now and then to take a vacation and clear up, recharge and of course, get inspired. There won’t be any posts this coming week but I promise there will be some interesting things coming up soon (and photos!). But for now, I am off to discover Turks and Caicos, St. Thomas, St. John the beautiful Virgin Islands and Enjoy the Caribbean!
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23
May 13

Dear King… Thank You.

TheeBlog-LeBronJames Whether you are a Miami Heat fan or not, you can’t deny LeBron James is at a different level. Thank you for the memories Bron, last night was special… Here’s my humble appreciation shot! #letsgoheat


12
Apr 13

Recent Work: Poetry Month at The Betsy

TheeBlog-DiegoGuevara-Betsy I’ve always shared my passion and love for anything that challenges or inspires me. Today I want to share a cool new project/collaboration I was recently part of and that will be launching next week. My great friends at The Betsy Hotel are hosting O, Miami as part of the National Poetry Month and invited me to be part of an exhibition called Manuscripts: The Illuminated Broadsides. This exhibition celebrates poetry by featuring 26 poems by local poets, interpreted by 13 Graphic Designers. I was delighted to be part of this project and collaborated with 2 pieces that I wanted to share with you today in case you can’t make it to the exhibition at the Hotel.
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8
Feb 13

MIA to LA

TheeBlog_LosAngeles It’s been a little slow here lately and I promised I would explain it all. By the way, thank you for your emails and for checking in, it really means a lot to know that you guys enjoy this blog and that it has become part of your daily life :) So, here’s the deal… 2013 started with a bang for me as an unexpected and great challenge that would change my life knocked on my door. After much consideration, conversations with my family, research and the love and invaluable support of my amazing wife, we decided to take on this challenge and head over to the West Coast – Los Angeles. Yes, I am sad to leave Miami, specially my great family! :( but, I am also excited and looking forward to a new adventure and being part of an amazing company that I’ve always been a fan of, and that has not only made everything easy for my family but also made me feel like I’m part of their family already :) But don’t worry, things will continue to run smoothly here as I slowly make the transition and settle before the summer… Thanks to everyone that has been supportive and continuosly checking up, I promise bigger and better things are coming!
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12
Dec 12

Daily Type Inspiration

TheeBlog-TheDailyGlyphPromo Thank you for all the awesome emails and comments I receive on a daily basis. I love to hear from y’all and learn what ‘topics’ you enjoy most and how I can do my little part to help your daily inspiration. So… based on a few type/lettering emails, here’s a little reminder to check and follow TheDailyGlyph.com. Yes, I know… it’s a little bit biased because it is my site but the amount of stunning work will definitely make your day. Check it, follow it and share it!


7
Dec 12

Walking around San Francisco

TheeBlog-SanFrancisco So, a chance of returning to the West Coast next year came up and I am freakin’ stoked! I loved San Francisco and have been dying to go back :) And to prepare myself, I wanted to share my San Francisco photos and post from last year…
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26
Nov 12

Cyber Week Exclusive: The Bipolar Tee

TheeBlog-BipolarTee It’s been a while since I released my “Bipolar” wallpaper, and a couple of emails requesting t-shirts :) Well good news my awesome friends! Today I am taking advantage of Cyber Monday and releasing a set of limited edition (and quantity) “BIPOLAR” t-shirts just in time for the Holidays. These awesome tees are available for guys/girls and available on all sizes. Like it? Want it? Order one (or many) after the jump!
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21
Nov 12

Recent Work: Latin Grammy Awards

TheeBlog-DiegoGuevara-LatinGrammyAwards As we approach the Holidays, specially Thanksgiving, there are many things I am very grateful for and that I want to share. No, no, don’t worry, I am not getting emotional… But I am. I am very grateful for being able to do what I love every single day, having the best family one could ever ask for, for the great and talented colleagues and friends I am fortunate to have and for the constant opportunities and challenges I am presented with. And today, I want to share one of my latest challenges/projects. You might remember a project I shared back in October featuring some work I did for the country’s leading spanish TV station, Univision (HERE) As you can imagine, it was an exciting project that introduced me to ‘TV world’ and opened the door to the opportunity of working again with these great folks, but this time on a way bigger scale and for a way bigger audience. The XIII Latin Grammy Awards.
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21
Nov 12

Walking Around NYC

TheeBlog-DiegoGuevaraNYC

There’s something magical about NYC. Something that many people love but only few can describe well. I personally am in love with this city and its incredible architecture, fast-paced culture, artistic background, design & creative environment, impressive history and of course, fashion. Every visit feels different, and helps re-charge and inspire the hell out of me! (Don’t worry Miami, you will always have a special place in my heart) As most of you already know, although I’m a Designer, I love Photography and always carry my camera with me… So I thought it would be a good idea to share a few photos from my visits, inviting you to see NYC from my point of view and why not, some of my Photography.
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30
Oct 12

My Daft Punk experiment

TheeBlog-DaftPunkHalloween Considering Halloween is only a day away and the fact that I like to share and post personal projects I enjoy, today I want to show you the process behind my last (yes, I know a bit old but this year I didn’t have any time) Halloween costume/project. I’ve been a huge fan of Daft Punk for many years and I’ve always wanted my own Thomas Bangalter or Guy-Manuel so Halloween seemed like the right excuse to spend numerous hours working and making my own. For this project I had to recruit some help (my awesome and crafty brother) and had to experiment with a few materials. The result, a fully custom Thomas helmet featuring programmable LEDs and a bunch of high fives at parties :)
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10
Oct 12

New York Fashion Week

TheeBlog-NYFW Last month, I had the pleasure of enjoying NYC for a couple of days as part of my vacation and got to absorb all the energy, inspiration and craziness I love and always miss. Now, most of you probably already know this but September is a pretty busy month in NYC when it comes to Fashion, and this year, I was there to experience some of the glam and craziness you can only find in NY. Today I want to share a few photos of the many I took while walking around the streets and of course, Lincoln Center. Now, before you ask, no, I am not a fashion expert or editor – although I do consider myself a bit savvy :), but when you combine Manhattan with interesting fashion/people, you are fortunate to have inspiring Fashion expert friends (this post is dedicated to y’all) and are a fan of Photographers like Bill Cunningham or Scott Schuman, you have no choice but to whip out your camera and get your Sartorialist on!
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