Social Media


3
Aug 15

Forever 21 Thread Screen

It’s always great to see cool creative ideas and campaigns come to life, specially now that technology plays such an important role. Today I want to share a great tech+social experiment that I am sure will get you inspired and thinking what else can be done… Forever 21 and BREAKFAST are excited to unveil the F21 Thread Screen, a 2000 pound machine that uses 6,400 spools of thread to display Instagrams that are hashtagged with #F21ThreadScreen
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19
Nov 14

TheeBlog Q&A Sessions: Raul Alejandro

TheeBlog_RaulAlejandro-Draw_ul It is no secret that I am a huge Type and Lettering geek. And as such, I make a point to always follow or connect with artists I admire and whose work continually inspire me. Raul Alejandro, also known as Draw_ul online is one of these artists, and since I’ve known him for a while, I invited him for a fun interview I want to share today. I’ve been connected with Raul via Instagram for a couple of years, and we’ve always exchanged messages or emails about his work, inspiration, and this interview as I’ve always wanted to share his work, his story and his impressive evolution as a lettering artist. If you are a Type geek like us, and even if you’re not, I am sure you will enjoy this interview and fall in love with his work. Enjoy!
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21
Jul 14

Emoji Among Us

Emoji have become an inescapable part of our daily lives and this short film examines the far-reaching impact of these very special characters. From the popular dancing girl, to the infamous eggplant, the video showcases them in various situations, and might help the very few of us who are still not using them, to understand them better :) Dedicated to Shigetaka Kurita, the inventor of emoji.


9
Jun 14

The Game Before the Game

Last week, Beats by Dre dropped a beautiful World Cup Commercial that took over the interwebz, featuring a team of international players including Neymar, Luis Suarez, Cesc Fabregas, (If you’re still not familiar with these names, get on it! The World Cup starts this week!) and a couple of guests celebrities and athletes like LeBron James, Lil’ Wayne, and Serena Williams. The Game before the Game takes us behind all the cameras and fame, and chronicles players – and fans’ preparations before a crucial game. And although the commercial was a huge success, according to a Ghana FA spokesperson, the brand has been banned from the World Cup by FIFA due to sponsorship (Sony) conflict. We’ll see what happens…


7
Mar 14

Sagmeister x Walsh x Adobe

TheeBlog-SagmeisterWalsh_Adobe We all know the genius that is Stefan Sagmeister, and his ability to always raise the bar or push the envelope. So, when Adobe asked Stefan and his partner Jessica Walsh to create interpretive solutions of their logo, they came up with a game show. The 5 episode show features a series of fun challenges, a panel of judges including Joshua Davis, Stefan Bucher, Jessica Hische, Noreen Morioka, and funny host Todd Newton. As always, another successful idea and execution by Sagmeister. Check out the episodes after the jump!
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15
Nov 13

MIA Sessions

Those of you who know me well or that have come to know me through this blog know that I love what I do and that I am always trying to do my part to share inspiration and the beauty of creativity. I am a huge advocate of working on what you love, sharing / collaborating with others, and never settling or getting too comfortable. Unfortunately, when it comes to cultivating creativity or building a strong -and involved- creative community, Miami has fallen a bit short, which is terribly sad considering all the amazing jewels this city has to offer and the amount of amazingly creative people who live here. This is why, a couple of very good and talented friends and I decided to work together to change this scenario, to do our part. Today, I am stoked to introduce you to our new baby, a project we’ve been planning and working on for quite some time and that is finally ready to be shared and to help Miami be the place we all want it to be when it comes to inspiration and creativity. Meet MIA Sessions!
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25
Oct 13

Facebook Town

TheeBlog-FacebookTown It is no secret that Facebook might be one of the coolest companies to work for, and one with one of the coolest ‘campus’ around – How many companies can call their HQs a campus? Facebook is more than just a cool and pretty facade, from what I’ve learned from people I know who work there is that there’s this great inspiring vibe complimented with great vision and leadership. Add sweet offices to this mix and you have a $100 BILLION company. Give or take a couple of billions. Now, I know I’ve shared Facebook’s offices before (HERE) but today I want to share more than just their main building. I came across a great article featuring Facebook’s entire campus or mini-town composed of laundromats, bakeries, barber shops, restaurants, music studios, wood shops, banks, bike shops… which are all free and available to all employees. I know… I know…
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17
Sep 13

Different shades of Walter White

TheeBlog-WalterWhitePortraits_final When it comes to TV series, there are very few that manage to become instant classics and part of people’s routine conversations, life and culture. Think of shows like Sopranos, Friends, Mad Men, Game of Thrones, Entourage, The Walking Dead, Maury… all these shows have made a tremendous impact on society. And although I have less and less time to watch TV and catch up on shows, I know - specially thanks to my walking IMDB co-worker - Breaking Bad is part of this select group of successful franchises which enjoyed great chemistry with its audience. (saw what I did there). So, since I know most of you love this show and to celebrate its series finale (September 29th), I wanted to share a collection of great fan-made Walter White portraits. Enjoy!
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11
Sep 13

Q&A Session: The Fashion Poet

TheeBlog-TheFashionPoet When we talk about Miami, most people immediately associate it with beautiful beaches, hot women, warm (or scorching) weather, food and nightlife. But there is so much more to Miami that most visitors, and even locals don’t know. We are an eclectic melting pot where creative, passionate dreamers and doers share ideas and collaborate on a daily basis. A hub for all things creative, inspired by the vast amount of mixing cultures and backgrounds. Today, I want to share a fun Q&A I had with my friend Annie Vasquez, who I can honestly say exemplifies perfectly all these Miami attributes and might be one of the hardest working women in Miami when it comes to Fashion. If you are from Miami, I am sure you know her or have met her, and if you are not, get to know her through this interview where we talk about Fashion, Miami and her new film, screening this weekend at the Miami Fashion Film Festival…
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18
Jun 13

Jay-Z & Samsung

TheeBlog-JayZ_Samsung There is no doubt that Jay-Z is a business, man. His global reach has expanded way beyond music, and his (or his team’s) entrepreneurial skills, are nothing short of admirable. His image and empire has proven to be a gold mine for sponsors and corporations willing to partner up to milk his media value. And now, Jay-Z has partnered with Samsung to release an exclusive treat for Samsung Galaxy users, ahead of his new album Magna Carta Holy Grail official release date (July 4th). Samsung purchased 1 million copies of the album, and will offer Galaxy users the opportunity to download it 3 days before it hits stores. Check out the event teaser video, aired during game 5 of the finals between the Heat and Spurs, after the jump.
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14
May 13

Target’s Grand Central dollhouse

TheeBlog-target_dollhouse Target’s constant (and consistent) cool ideas are always a great example of good, inspiring design and great execution. Today I want to share one of their latest gems. In order to promote a new home decor collection called Threshold, they unveiled a not-so-typical display inside one of New York’s most iconic landmarks. To celebrate the launch, Target decided to go beyond the usual “imaging how this would look…” sales pitch and built an open dollhouse inside New York’s Grand Central Terminal! fully decorated and set up to allow visitors to instantly purchase items being displayed… Big kudos to Deutsch Inc. for pulling this off.
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17
Apr 13

Real Beauty Sketches

TheeBlog-DoveBeautySketches If there’s a company that knows how to create successful viral and empowering campaigns, it has to be Dove. Their approach to beauty, very different than what the media has sold us, has set them apart from the competition, and their campaigns, including the one I want to share today, have the power to open our eyes and realize that we must embrace our traits and differences as we are all different, and great. Real Beauty Sketches is a new campaign aiming to change the way we look, think and feel about ourselves. Congrats to Dove for such a great concept and a beautifully executed ‘experiment’.
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5
Apr 13

Facebook Home

TheeBlog-FacebookHome It is no surprise that Facebook continues to launch new applications, apps and products constantly. With such a massive market and user base… wouldn’t you? I am sure most fo you already heard the news yesterday but in case you missed it, here’s a little post about the new Facebook Home. In short, Facebook Home is an app for Android devices which will turn them into not just a phone but a social phone. So, if tapping the Facebook icon on your phone drives you crazy and takes 0.002 seconds of your life, now you can have your Facebook news feed available immediately as pasrt of your phone’s home screen. Now, would this new product really take off and become as popular as Facebook? Hmmm not sure…
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1
Apr 13

Google’s Newest Addition

TheeBlog-GoogleNose Google has just announced their newest addition to traditional Search. Google Nose. Knowing that users always expect more and are constantly looking for ways to enhance their online experience, Google developed this new technology that will not only provide search results, but could also provide scents as well as capture and determine scents we might search for. Take a video tour after the jump or visit Google.com/nose for more information and to download it. (Still in Beta stage)
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1
Feb 13

Super Bowl XLVII Commercials

TheeBlog-SuperBowlAds So, the big game is finally here, and we all know what that means! Yup, a ton of extremely expensive ads that will have us talking for days. Even if they suck… This year, I figured I would do things a little different. Usually, I post about the good and bad commercials after the game, but this year, thanks to the interweb and the fact that everything is available and “leaked”, we get to check out a few of these ads before the game. I know these might not be all, but it is what I’ve found and seen. If you think I’m missing any, let me know :) Check out these ads by Mercedes Benz, Volkswagen, Fiat, Budweiser, Hyundai, Toyota, CocaCola, Allstate, Taco Bell and Milk, featuring Bar Rafaelli, The Rock, Kaley Cuoco, Kate Upton and more…
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11
Jan 13

Dumb Ways to Die

TheeBlog-DumbWaysToDie It’s Friday! And let’s be honest, a few of us will eventually do some dumb things over the weekend, like watching Maid in Manhattan on TBS, attempt to fix our electrical wiring at home or simply get a bit wasted at a club. So, to prevent any tragedies and to simply remind ourselves to be safe and use common sense from time to time, I want to share a fun video I recently discovered and loved! “Dumb Was to Die” is a brilliant PSA by Metro Trains Melbourne combining safety with fun (yet dumb) situations, lovely characters, a very catchy jingle and subtle-yet-impressive design and animations. If you’ve been thinking about eating super glue, outrunning a train, selling your kidneys on the internet or pushing that red button… watch this video! It will definitely entertain you (and have you singing the jingle the rest of the day) but it might also save your life :)
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7
Jan 13

A concept new look for Facebook

TheeBlog-FacebookRebrandConcept So, 2013 is here and I am sure we will see a fair share of good and bad corporate ‘rebrands’. And speaking of rebranding, a cool and interesting trend that has developed over the last couple of years is the self-initiated, conceptual corporate rebrand by Designers all over the world. In short, these are conceptual case studies created by Designers who do more than just complain about ugly design or the need for an aesthetic update. Fred Nerby, an Australia based Interactive Art Director & Designer, is one of these Designers who decided to take matter into his own hands and give Facebook a new look. Big kudos to Fred for a great new UX/UI design(although I am not a fan of the Windows 8 look) and a very detailed and very well planned study. Check out his study after the jump!
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3
Jan 13

Virgin does it again…

TheeBlog-VirginAirlinesHeroes There are many reasons why Virgin Airlines and its divisions are some of the best in the business. (Number 1 in my radar. Get it… radar…) Many perfectly combined factors like strong and very well executed branding, impeccable, fun, and comfortable planes and impressive customer service and in-flight experience come together to create the image and company many love. Another crucial factor has to be their marketing and advertising campaigns. I know we’ve shared a few in this blog, and today is no exception. Virgin’s newest campaign video called “Flying in the face of ordinary” features a group of extraordinary kids with supernatural abilities – Yes, of course these are all Virgin employees :) Think of it as a mix between X-Men and Heroes, with a twist of Richard Branson.
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18
Oct 12

Target’s RomCom

TheeBlog-TargetRomCom Let’s face it, Romantic Comedies will probably never go away. And fellas, if you have a girlfriend or wife, you will eventually learn to appreciate them and end up watching every possible rendition, even if Freddie Prinze Jr sucks at acting or the plot is the exact same in every movie. A couple of young professionals, preferably working in advertising or magazines, meet, fall in love, break up and get back together. Oh! and throw in a slutty best friend. Repeat… Knowing this, Target decided to launch a new online ‘campaign’ by creating their own RomCom called “Falling For You”, featuring Kristen Bell, Zachary Abel, Nia Long, and of course, their products. Although the idea is not new (remember BMW’s episodes?) it promises to be the first shoppable film that allows you to purchase all the items and outfits featured on a dedicated site.
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12
Oct 12

The Very Real Bears

TheeBlog-TheRealBears Remember when Bogusky announced he was retiring from advertising – by advertising his new agency venture, merchandise, etc? haha sure. We all knew it was just a matter of time, and today I want to share his latest project for the Center for Science in the Public Interest. A straight-out, perhaps a bit too dark and real, PSA aimed at the jugular of every big soda company, specially Coca-Cola, mocking its signature happy bears. The campaign, called “The Real Bears” has been gaining traction on the internet and not only features Bogusky provocative style, but also a happy tune by Jason Mraz. Check out the video after the jump!
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4
Oct 12

Facebook’s First Brand Video

TheeBlog-FacebookAd As you probably know by now, Facebook announced they’ve reached 1 billion! users, and as part of their celebration, their first ever ad campaign/brand video has been released. Last year, I attended a branding conference in San Francisco, which included Facebook’s Ben Barry and Everett Katigbak, and was among the group of people who had the chance to preview some of Facebook’s ads and brand videos that are schedule to roll out and they all focus on the human side of Facebook and what it can really do for society, other than stalking and were done by Wieden & Kennedy. Check it!
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28
Sep 12

Ragú shreds the envelope

TheeBlog-Ragu We all tend to take pride in stating we are open-minded and that we appreciate witty out-of-the-box ads and commercials that push the envelope. But what happens when products, specially those we are familiar with and consider ’safe’, decide to completely shred and incinerate said envelope and simply go rogue? Yes, things might get a tad uncomfortable and result in thousands of angry letters but to be honest, the amount of exposure, traffic and ’social buzz’ generated – whether good, bad or WTF, easily overweigh all these concerned letters and criticism. Which brings me to Ragu’s (yes, the pasta sauce) latest ad spots featuring some not-so-expected situations and experiences including dead hamsters, face licking and parents’ sex. Yup.
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31
Jul 12

Go 2012

TheeBlog-Go2012 Today marks the fourth day of competition at the London Olympics and although it has been a very disappointing tournament so far for team USA, like most of you, I have been glued to the TV and internet, watching as many events and races as I possibly can (and yes, realizing even more how out of shape I am). But let’s face it, with so much going on it is hard to keep track of what to watch and when. That’s why today I want to introduce you to a cool and nicely designed app called Go 2012 which not only looks great but also features all sports schedules, London news, live updated medal table, etc. Check it out and get it at www.go2012app.com


27
Jul 12

Join Us Tonight!

TheeBlog-Linotype_Miami_Screening The day is finally here and I wanted to remind you all to join us at The Wolfsonian for a night full of inspiration and great people followed by some fun and yes, a few drinks overlooking the Ocean from The Betsy’s rooftop bar courtesy of Perrier and Domaine De Canton :)
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23
Jul 12

Social Media Fashion

TheeBlog-SocialFashion So, you’re a Social Media AND Fashion expert wanting to make sure you look the part? Worry not you techie-glam maverick because today’s post will help you stylize your wardrobe and honor your favorite social media site at the same time. I mean, what better way to say you rule Twitter than… looking Twitter! :) Check out these looks provided by B for Bel and start shopping!
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